This task was about understanding the elements and principles of design. For my redesign of the Garden Window Cafe, I took this into account and will explain my process so far. I implanted the design into the menu and had a play around to match it to my logo to create a new visual identity.
Emphasis – To me the emphasis of the logo is the rose cup, being a contrasting colour makes it stand out.
Rhythm and Repetition – Using the same green in the logo and typography creates a uniformed image. Also matching the font with the sketchy style ties it in together.
Balance – I think this needs a little improvement as to me the balance is slightly off.
My next step was to see how the logo worked with the menu design. Below I will upload the original and redesign and compare them both.
The reason why I chose to redesign the menu was personally I found it difficult to read, so to overcome this I chose a lighter green to emphasise the text better. Giving it a brighter colour made it look more fun to me and with the fade going down the page creates depth. I changed the logo to match the colour of the text to blend it in better giving it better rhythm. The red berries are the same colour as the rose cup again to blend the logo with the menu. The logo stands out at the top making it the first thing you see and having an impact. This could be because of the negative apace around it.