MonthApril 2022

AAD528 WEEK 8 part 2

This is the second part of my blog this week as this one focuses on the Identity I’ve been working on for this part of the course. So far I have created 3 concepts and I will explain my thinking behind each one. I started off with rough sketches on paper to get an idea of what direction I wanted to go with it.

Original sketches.

For these images I chose “Myriad pro” as my font as its clear but this is still being decided.

The first image design is a depiction of Flight paths from Nelson. The coloured ones are direct flights (Auckland, Paraparaumu, Wellington, Christchurch.) The grey ones are places that are indirect flights. Each line ends in the geographical location of each town/city. The thing I dont like about this design is the identity can be hard to recognise or implement. However with a few tweeks making it simpler will make it a more viable option.

The second design is a representation of the airport design. Very iconic and simple enough to make an identity out of. I like this design because it ties both the terminal and identity as one. The design began by creating geometric shapes and copying them to create a more uniformed logo design. Kind of like a grid based layout.

The third option was based off a compass representing that you can go anywhere from here. I like the simplicity of this design as it will be easy to replicate on any product. The downside is it is very widely used and not very unique. I need to play with this design to create a new and catching image.

I based the colour scheme of the original logo as I like the combination very warm colours. The orange hues give it a sunny feel, and a big attraction of Nelson is ofcourse the heat and sun.

AAD528 WEEK 8 part 1

This week was about focusing on how to turn raster images into vectors. This was a very helpful lesson for me this week as I learnt a lot about what each type of image is used for. Using the Live trace function can help inspire new ideas that my have not been thought of previously.

One of this weeks activities was to change an image using live trace into 4 different images. It was interesting to see what visuals can be achieved using this function. Below is the original image I chose as I like the contrast of the black against the red. The shadows probably made it harder, however the filters I chose overcame this issue.

This was the first filter I used. It was 3 colour. I like the comic book style of this image. Interestingly it picked up the blue which I liked as it creates a contrast to the black nicely.

The second image was 6 colour. I mainly chose this filter to see what results Adobe would yield. This image caught my eye with the bold colours. I think this and the 3 colour create an image using the gesalt composition.

For the third image I chose shades of grey. This fits well with the theme of the train as the grey scale represents times of old.

The fourth and final image was black and white. (default). It was interesting to see what contrast could be picked up by the filter and what details are left out. The detail here was better than I expected although not really a useable image its still cool to see how the filter works.

AAD528 week 7

This week was about how to generate ideas for identities. I started off this week by watching a video on how to brainstorm ideas. (supplied by the tutor). I found this very helpful and got a few new ways of coming up with ideas which I otherwise would not of thought of.

The Activity this week was to pair random words to see if it sparked inspiration. We used an online app to generate the ideas and I found this to be helpful to an extent. Alot of the words generated were irrelevant or a bad combination.

What I did instead was to pick the words which I liked then pair them afterwards to create ideas from. In the end I paired 18 words to make 9 pairs. I could’ve made several more combinations but didn’t deem it necessary. (apologies for bad picture quality.)

The next step I took in helping create a mental picture of what I wanted to achieve was to make a word cloud of Nelson. This was good because I got a good understanding of what Nelson is all about.

I studied airport logos to understand how places present themselves through the airport. I found alot of airports used abstract design which I wanted to replicate.


I started this week by researching various companies and getting an idea of what corporate identity actually is.

This website helped me understand what visual identity is and how it impacts a company’s business, from clientele to modernisation.

After doing my research I decided I would re-design the visual identity for Nelson airport. Although this company has a visual identity I feel it isn’t good enough to stick in peoples minds.

This link tells the story of the “new” airport, how it was designed, why it was designed this way and what inspiration they drew from. I feel this could tie in better with the current visual identity and I believe that Architecture plays a big role in how a company perceives itself. My redesign will have the same focuses as the airport terminal. Local forestry and increased visitor numbers as an example.