MonthMay 2022

AAD528 Brand Story

Omega plus is committed to giving your pets the best nourishment by providing tasty, irresistible king salmon sourced from the local Marlborough region. King salmon is high in Omega 3, protein, vital vitamins and healthy fats giving your pet a healthy and natural lifestyle.

Animals are our passion and providing them with a nutritious diet was our main focus over 20 years ago and still to this day continues to be the number 1 priority. As time has progressed so has our salmon farms, our sustainability and methods of producing the finest foods for your ever so loving pets is at the best it has ever been.

Sustainability is important to us so the puppies and kittens of the future can enjoy the delicious treats of King salmon as they’re generations before them did. Creating more eco-friendly ways to farm and package helps the local wildlife thrive, creating an eco-system that New Zealand deserves.

We tried to teach our cats and dogs to fish but that wasn’t working out, so leave us to do the hard work and let your pets enjoy the reward. They have earned it.

AAD528 week 11

For this week I did some sketches on my chosen product redesign. The product I chose was Omega Plus. The reason I chose this product is because I like animals and thought it would create some fun designs.

The original logo is very clean and modern looking. I think it looks great as is but thought it would be fun to see what ideas can be generated from such a simple design. I wanted to play with the salmon aspect and possibly implement the omega sign and see what could be generated.

I started sketching ideas to see what was going to work and what wasn’t. Although my drawings haven’t played with font this is something I hope to do once I open illustrator. When It comes to package design I’d Like to incorporate my own pets into the design to create a personal touch.

My initial sketches.

These are what I came up with after playing around with ideas. I can imagine a salmon as a “mascot” or identity for poster and video adverts. From a commercial aspect, soft toys, pet toys etc. A lot of inspiration came from my Pinterest mood board.

This is where I started the process and it helped me develop an understand on how pet food is marketed.