MonthJune 2022

AAD 528 Final Week

After 15 weeks (learning) this has been a great learning curve for myself. Not only have my Adobe skills increased but hopefully my designs have aswell, looking more professional as my knowledge develops. I started out this course with little design experience and feel alot more confident in my abilities as time has progressed.

The week I found challenging was week 10 – semiotics. Although I understood the concept applying it practically seemed like a challenge. After studying this topic online and through Pinterest I have gained a better understanding of how this works in the product identity world.

My Favourite week was week 7 – Concepts and idea generation. I picked up some great tips this week and this helped develop my skills and understanding of the importance of ideas. From sketching to word clouds this was helpful to create identities on my projects and I will be using these techniques in future projects to hopefully create some great material!

Many thanks to my tutor and peers throughout the course, they helped me get through some tough weeks with their advice and criticisms.

AAD528 week 13

I have been working on my re-brand of Omega Plus. Attached are the first ideas for the logo and identity, as well as a direction I want to take with my package design. I plan on doing both cat and dog designs in my final draft.

After contemplating colour scheme I chose to stick to the original design as this works well with the asthetic I was going for. However I will try an alternative at a later date to see if any other colours will look as good.

New identity for Omega plus based on one of my original sketches.
My package redesign. Went for a simplistic yet informative layout.

AAD528 Copywriting

For my chosen product, Omega Plus I have chosen to go with an informative, playful combination. The reason for this is because when purchasing pet food its nice to know the benefits my pets will receive from eating this product. The current identity and packaging is very sleek and modern. I tried to replicate this in my rebranding.

As you can see there is alot of information in a small space with a clear identity at the top. Having information like ‘100% New Zealand’ makes it feel local, a great selling point. Bold contrasting lettering make it easy to understand exactly what the product is about. Using words such as ‘essential, high protein, no preservatives’ make it sound healthy and nutritious.

Having these points is important in successfully selling this product because if your buying premium food for your pet you need to make sure it is worth the extra cost.