AAD529 Final Week

I have really enjoyed the course and the challenges along the way. My skills of photoshop, illustrator, InDesign and Adobe PDF has increased immensely and I look forward to what can be done in the future.

The week I enjoyed the most was week 5 – Using Colour. I learnt a great deal this week about colour theory and what colours clash and what ones contrast with each other. I have been able to apply this to my designs and look forward to see what I can create from here.

The week I found most challenging was week 4 – Foundations of typography. I have never been very good with words or picking fonts. This course has helped me improve this skill and it is something I wish to develop. There is still so much for me to learn on the subject of typography / copytext and I am excited to improve for future projects.

A big thank you to my tutor and peers for helping throughout the course, their advice and criticism helped me become a better designer. or at least I hope so!

AAD529 week 13

These are my first drafts for my promotional artwork for a charity. My chosen charity is St Johns as I think they are an important charity throughout New Zealand that rely heavily on public funding. The first image is an A3 promotional poster. It isn’t aimed at any age group in particular, just designed to capture the attention of passers by.

The idea behind this concept was that without the missing piece (donations) the picture will not be complete. I chose the background as a suggestion and blurred the image to make the shirt stand out on the page. It has a white border around the main poster.

After coming up with my concept I chose to replicate this into an A5 flyer, I have two designs but unsure which one to progress at this stage.

This one has a white border.
This one carries the wooden background right to the edges of the paper.

AAD529 Sustainability in Design

In the current world we live in, sustainability is becoming more and more important with companies finding new ways to reduce carbon footprints and recyclable products. One of the most talked about examples is plastic waste and how it is affecting the environment and polluting the seas and oceans. Sustainability in design has a huge influence on how to tackle these issues from creating adverts to eco friendly packaging.

Although it is a growing problem, the awareness of such issues are becoming more well known throughout the world with thanks to the adverts created by the design industry. Everywhere we go we see the power of advertisements, whether it be on your smart phone, television, bus stops, newspapers or billboards to name a few. Using the words ‘made from recycled packaging’ (or something of that effect) has an impact in todays age on how we perceive products. A lot of people will likely buy a product if it makes them feel good (Reflective design). What I mean by this is if the consumer buys a product made from recycled goods or has recyclable packaging they feel they are helping the environment hence making them feel good.

We have the means today to do most of the design work (or all of it in some cases) digitally which is a big step in reducing unnecessary wastage of materials. Although using recycled paper is a great solution, it still needs to be produced and transported which defeats the purpose of sustainability. With transport becoming more eco-friendly and factories producing less emissions it is becoming a more viable way of helping the environment, dealing with local businesses and companies benefits this idea.

Packaging needs to be designed carefully as to not use large amounts of ink unnecessarily, using more sustainable inks on recycled paper or plastic will help in using less resources. A lot of the products we see today use a simplistic approach to design in packaging and identities, whether this is intentional to cut down on material usage or to keep up with the current trend is up for debate. Minimalistic design makes the product feel new and modern and as consumerism has a bigger part in our lives having the latest high end products makes us feel we need these ‘new’ items.

The future will be determined by what gets done today so I believe designers play a huge role in climate change and reducing carbon emissions, not just directly but indirectly through awareness in adverts or package design. Designers can use the influence of major companies, like Coca Cola, Apple or Microsoft to educate the consumers on the issues at hand. In turn this will hopefully create a trend where people will be more aware of the impacts of recycled goods. It is about working together to come up with solutions and the design industry is based off solutions so it is a great place to start for any company looking to reduce their carbon foot print.

AAD529 week 11

This week I started sketching ideas for a non-profit organisation poster. The charity I chose to design for was St Johns. The reason I chose St Johns Ambulance was because I think that healthcare is very important and St Johns are a volunteer service providing first aid to those requiring it. Also providing a vital ambulance service to the local hospitals and doctors.

Below is the current poster design for St Johns, I used this to get inspiration and see what direction I wanted to take with my own poster.

What I like about this poster is how bright and friendly the appeal is. The writing is very clear and easy to read being that it isn’t clashing with any images. The repeated pattern in the heart and bottom half of the poster ties in well together without making the poster feel blocky.

These were my original sketches. Terrible drawings but it gave me an idea of what I wanted to feature on my poster and flyer designs. The question mark was put as a space filler as I wasnt 100% sure what was going to replace it.
Here I have drawn 3 concept designs for my poster/flyer. The first one “community concept” is designed to unite the community as one. The image would be people of various backgrounds standing infront of the ambulance. Although I didnt draw it in the other pictures I think I’ll keep the heart in the corner as I think this will clearly identify important information. The second design “finish line concept” was designed with children in mind. A fun interactive poster/flyer to pull the ambulance to the finish line. The third “Puzzle Concept” is aimed at various ages and shows that your help is needed in finding the missing puzzle piece. This design features an ambulance uniform.

AAD529 Poster Analysis

The First of the two non-profit organisers I chose to analyse was “The Mental Health Foundation”. I chose this poster because of the bold colours and simplicity of the layout. The second one I chose to analyse was “brain tumour support”. I chose this poster as a contrast to the other poster design.

The first poster stands out with the bright colour pallette used. The purple is the colour of choice for mental health and is used as the stand out background for the design. The contrast of the speech bubble plays a big role in the easy to look at feel of the poster. Its simplistic design appeals to all ages and is very easy to read. The rainbow colours on the body text are designed to be bright to signify happiness, to me it is showing with the rainbow that there is hope and the world isn’t as dark and gloomy as someone with mental health might think it is. The use of the white text in the bottom right ties in with the speech bubble not clustering the poster and making it easy to read. It is clear what charity this is and goes to show sometimes less is more.

The second poster is a complete contrast to the first in many ways. The first obvious contrast is how much information is on the poster and the use of actual images compared to just a cartoon picture. The bold white text at the top of the poster is clear to read and stands out againts the darker blurred imaged below. The use of blurring images against bold text is effective in creating a contrasting background to make the text more illegible. The image of the mother and daughter shows love and the kiss is a sign of affection and comfortableness. The body text is put into speech bubbles to clearly isolate it from the rest of the poster making it easier to read. The rule of thirds is used here to divide the poster into three clear parts. Affectionate picture at the top, Informative text in the middle and the charity and contact information in the bottom third. The three main colours used compliment each other and the red and pink are used here as a suggestion of love and support.


website used for first poster.

website used for second poster.

AAD529 Week 10

This week we had to focus on rhetoric’s and there meanings. I started off this week researching the various meanings and examples of each one. After doing this research I saved some images and created a Pinterest board with the examples I found.

This is an example I found of visceral design. The squares on the chocolate make it look appealing and tasty.
To me this says behavioral design. All the accessories work together creating a convenience for the consumer. The colour scheme is classy and simple.
Reflective design is used in this ad with the “love it” and “live it” text creating a personal touch. Most people know who Messi is, so the football fans will associate this brand with their favourite player.
This product persuades using facts. “48 hour protection” is the selling point. Comes down to the value for money way of thinking.
Pathos is widely used in smoking adverts to make the audience understand the risks of smoking and potentially ending up as the person in the picture.
This is an example of Ethos. Again most people would of heard of Beckham therefore associating him with the product is the selling point here, making people want to be like him.
Antithesis can be powerful in advertising as it grabs the attention.
Metaphoric advertisements tend to be more casual and fun. Commonly associated with food products and most will understand the connection.
This is clever use of personification turning a healthy product into a healthy body.
Red Bull is the classic Hyperbole example. The “gives you wings” slogan is intended to make you feel powerful and do things that would otherwise be difficult.
Metonymy is used here as an explosion of heat is associated with a grenade.
Irony in art draws the attention and can be very relatable to alot of people. A good example of Ironic art is Banksy, a famous artist known for his daring graffiti pieces.

AAD529 week 9

This week I worked on my poster and flyer for Nelson. This weeks activity was about semiotics and learning how images have meanings and how to interpret them. I found this helpful as it made me understand imagery and composition better.

This is my draft design for my poster. I based the design on the old GWR style posters as my hobby revolves around railways and model trains. Although the image does not show it, The poster has a white border surrounding the main picture and bottom text. Below are some poster designs I drew inspiration from. I changed the design slightly to modernise it. The font and variations I chose for both my poster and flyer are “hobeaux”.

My A5 flyer design was not based off anything in particular but after researching travel flyers I noticed that a common theme was bold colours and clear borders around images. Again the font choice was Hobeaux. I think its an informal, modern font which works well with travel flyers and posters. I matched the text colour to the sand to create a uniformed image.


This week was about focusing on photoshop and how to use different filters to create an image with various outcomes. The image I chose to play around with was one of Founders Park. I chose this image because I am looking at maybe using it in my final poster design.


This is the “before” image and after changing it from 72dpi to 200dpi I noticed the size of the imaged decreased as follows: 72dpi – 33.87cm x 25.4cm. to 200dpi – 12.19cm x 9.14cm.

This is the “after” image. What I changed was the Brightness/Contrast to start off with to give the image a more vibrant look. I then made the greens more prominent to enhance the image and make it look more appealing. These were subtle changes and I was playing around with more drastic changes (light levels) I didn’t like the outcome of the images so defaulted back to how it was.

This week I also sketched a very rough idea of poster designs and will be taking inspiration from them in the next few weeks to come up with something more professional.


This was the first week in the 2nd project of the course. This project will involve creating a poster to promote a region of New Zealand. The first part of the project involved researching travel posters to get an idea of how they are presented to appeal to holiday makers. I started out my research on Pinterest, where I created a board of tourism posters.


The posters I looked at were places of interest to myself to get an idea of how a country or region was presented.


I like this design because of the bold colours and simple shapes. The way the colours change in hue as they get “further” away create a sense of depth. The railcar is a very iconic part of Wellington and is instantly recognisable to anyone who knows the region. The simple shapes create an effective image whilst the red of the car creates contrast.


I like this poster because the colour contrast is very bright and cheerful. The use of shading makes the church look round from a flat image creating depth. The sky makes the image very warm and inviting and the little sailboat in the corner create a holiday feel for the poster.


I really like the paint style of the poster, it gives it a very classical look which suits the location perfectly. Making the image look very calm and serene. Being a big fan of trains and railways, im taking inspiration from the railway style poster and I will reflect something similar into my travel poster if possible. Although New Zealand isn’t as big on rail as the UK, there are still plenty of places with railway history or even the wellington cablecar.

AAD529 week 4

This week we had to look at Typography and how it plays a role in Promotional artwork. Like most tasks thus far I started searching Typography on Pinterest and understanding what type of fonts are used for what. Learning the history of typography was interesting and understanding how fonts can make something seem outdated or modern.

The biggest lesson I took away from this week was understanding “sans” and “serif”, what works on print and what works online. I will use this in my promotional poster going forward as I have better knowledge of what works together.

I took alot away from researching on Pinterest as what fonts are used where and how they are displayed on the page.


Looking at both old and new promotional material was interesting to see how typography has developed over the decades. I noticed that modern style fonts tend to be straighter and “easier” to read. I use the term easier loosely as the older fonts are still very legible. Older fonts tend to have bigger serifs with more detail in each letter, these can still work in todays market dependent on what is being advertised.

The font I chose for my promotional poster was “poor Richard”, This is an Adobe font. The reason I chose this font is because it is similar to the “pictures” part in the Disney logo creating a link between the logo and the poster. I chose black and white to create contrast. The typography at the top matches the “Lion King” text. I was toying with the idea of a contrast font but as of yet I couldn’t find a good contrast.