MonthMay 2022

AAD529 week 11

This week I started sketching ideas for a non-profit organisation poster. The charity I chose to design for was St Johns. The reason I chose St Johns Ambulance was because I think that healthcare is very important and St Johns are a volunteer service providing first aid to those requiring it. Also providing a vital ambulance service to the local hospitals and doctors.

Below is the current poster design for St Johns, I used this to get inspiration and see what direction I wanted to take with my own poster.

What I like about this poster is how bright and friendly the appeal is. The writing is very clear and easy to read being that it isn’t clashing with any images. The repeated pattern in the heart and bottom half of the poster ties in well together without making the poster feel blocky.

These were my original sketches. Terrible drawings but it gave me an idea of what I wanted to feature on my poster and flyer designs. The question mark was put as a space filler as I wasnt 100% sure what was going to replace it.
Here I have drawn 3 concept designs for my poster/flyer. The first one “community concept” is designed to unite the community as one. The image would be people of various backgrounds standing infront of the ambulance. Although I didnt draw it in the other pictures I think I’ll keep the heart in the corner as I think this will clearly identify important information. The second design “finish line concept” was designed with children in mind. A fun interactive poster/flyer to pull the ambulance to the finish line. The third “Puzzle Concept” is aimed at various ages and shows that your help is needed in finding the missing puzzle piece. This design features an ambulance uniform.

AAD529 Poster Analysis

The First of the two non-profit organisers I chose to analyse was “The Mental Health Foundation”. I chose this poster because of the bold colours and simplicity of the layout. The second one I chose to analyse was “brain tumour support”. I chose this poster as a contrast to the other poster design.

The first poster stands out with the bright colour pallette used. The purple is the colour of choice for mental health and is used as the stand out background for the design. The contrast of the speech bubble plays a big role in the easy to look at feel of the poster. Its simplistic design appeals to all ages and is very easy to read. The rainbow colours on the body text are designed to be bright to signify happiness, to me it is showing with the rainbow that there is hope and the world isn’t as dark and gloomy as someone with mental health might think it is. The use of the white text in the bottom right ties in with the speech bubble not clustering the poster and making it easy to read. It is clear what charity this is and goes to show sometimes less is more.

The second poster is a complete contrast to the first in many ways. The first obvious contrast is how much information is on the poster and the use of actual images compared to just a cartoon picture. The bold white text at the top of the poster is clear to read and stands out againts the darker blurred imaged below. The use of blurring images against bold text is effective in creating a contrasting background to make the text more illegible. The image of the mother and daughter shows love and the kiss is a sign of affection and comfortableness. The body text is put into speech bubbles to clearly isolate it from the rest of the poster making it easier to read. The rule of thirds is used here to divide the poster into three clear parts. Affectionate picture at the top, Informative text in the middle and the charity and contact information in the bottom third. The three main colours used compliment each other and the red and pink are used here as a suggestion of love and support.

website used for first poster.
website used for second poster.

AAD529 Week 10

This week we had to focus on rhetoric’s and there meanings. I started off this week researching the various meanings and examples of each one. After doing this research I saved some images and created a Pinterest board with the examples I found.

This is an example I found of visceral design. The squares on the chocolate make it look appealing and tasty.
To me this says behavioral design. All the accessories work together creating a convenience for the consumer. The colour scheme is classy and simple.
Reflective design is used in this ad with the “love it” and “live it” text creating a personal touch. Most people know who Messi is, so the football fans will associate this brand with their favourite player.
This product persuades using facts. “48 hour protection” is the selling point. Comes down to the value for money way of thinking.
Pathos is widely used in smoking adverts to make the audience understand the risks of smoking and potentially ending up as the person in the picture.
This is an example of Ethos. Again most people would of heard of Beckham therefore associating him with the product is the selling point here, making people want to be like him.
Antithesis can be powerful in advertising as it grabs the attention.
Metaphoric advertisements tend to be more casual and fun. Commonly associated with food products and most will understand the connection.
This is clever use of personification turning a healthy product into a healthy body.
Red Bull is the classic Hyperbole example. The “gives you wings” slogan is intended to make you feel powerful and do things that would otherwise be difficult.
Metonymy is used here as an explosion of heat is associated with a grenade.
Irony in art draws the attention and can be very relatable to alot of people. A good example of Ironic art is Banksy, a famous artist known for his daring graffiti pieces.