Final Visual Identity by ella The final visual identity for Wild Bunch. I have created a circular logo and a print to compliment the logo. I have shown the identity being used on paper to … PROJECT 2 | Tuesday 16th June 2020
Development after Peer Feedback by ella After presenting the logo to my peers I have realised that I could tidy up the logo by aligning the ‘Wild’ to the left and ‘Floristry’ to the right of … PROJECT 2 | Monday 15th June 2020
Colour Pallet by ella Reflecting back on what the client asked for, she wanted natural browns, dusky pinks or all in one colour. I was trying to achieve a colour pallet that was natural, … PROJECT 2 | Monday 15th June 2020
Work in Progress by ella This is where my logo is at this stage. I have shown it to my client and she is liking it so far. The client wanted a logo that emphasises … PROJECT 2 | Monday 4th May 2020
Typography Experimentation by ella Today I have been looking at a range of different typography combinations to see what works best for the brand. PROJECT 2 | Monday 4th May 2020
Research into flowers and illustration style by ella I have been exploring different ideas for the logo but I think I need to make sure I am using the right kind of flowers for the brand. I have … PROJECT 2 | Friday 1st May 2020
Illustrator Experimentations by ella I have traced in some of my sketches into Illustrator and have been playing around with the live trace tool. I have just been exploring different shapes and fonts and … PROJECT 2 | Friday 1st May 2020
Initial Sketches by ella I really wanted to get my first ideas onto paper to see what my initial ideas look like and if they will work. I have played around with the circular … PROJECT 2 | Thursday 30th April 2020
Idea Generation by ella I have explored a range of different techniques to start to generate ideas for the Wild Bunch identity. I have done a mind map, morphical matrix, brainstorm, visual thesaurus, right … PROJECT 2 | Thursday 30th April 2020
Researching Existing Environmentally Friendly Brand Identities by ella I have looked at existing brands at the Hastings Farmers market and how they are representing their brand identity because Wild Bunch hope to be positioned along side these brands. … PROJECT 2 | Thursday 30th April 2020
Researching Competition in the Market by ella In my prior research I have looked at different florists and their branding. I am now going to look into a range of sustainable florists within New Zealand. I will … PROJECT 2 | Wednesday 29th April 2020
Moodboard for the new identity by ella I have collected a range of pins that are inspiring me for the visual direction of my project. My client Wild Bunch has also made a Pinterest page and sent … PROJECT 2 | Tuesday 21st April 2020
Research and Analysis by ella The business I have selected to create an identity for Project 2 is Wild Bunch. Wild Bunch is a start up floristry business. I have created a questionnaire to find … PROJECT 2 | Tuesday 21st April 2020
