Andre has multiple successful marketing ways he presents his business. He runs a Facebook page, Instagram, email list, a website, and word by mouth. On his social media for his restaurant, he promotes his food and the different events he holds. Some events Andre offers are cooking classes, intimate lakeside weddings, team building cooking class, in your home cooking classes, paint and sip, and cooking classes. The way he tries to engage as many people of all ages is done well.
With COVID19 putting a huge twist into businesses all over the world, Andre has started to think outside of the box. I interviewed him and he explained his amazing way of promoting local artists as well as his restaurant while in lockdown. Because he cannot have people come to him for business, he found a way to come to his people. Andre shared how afraid he was in the beginning with not having enough customers that would be interested in buying his dinners for delivery. He soon was turned around with an overwhelming amount of support and interest from more people than he realized new him. Andre decided in order to make the best out of his situation he needed to grab people’s interest in different ways. He reached out to his friends that are local artists and collaborated with them. His method is that each week a different artist will be featured. With the meal that he delivers there is a charge of $3 along with a piece of artwork. The money collected then goes to the local artists to help them through this tough time.
Thinking about the science of persuasion he uses reciprocity by giving little gifts to his customers. Even before COVID19, Andre would serve little “presents” of food at the beginning of each meal. The way he used scarcity in his persuasion is that there was only a certain amount of prints or pieces of artwork so I was a first come first serve kind of deal. This grabbed customers’ attention right away leading them to buy his prepared meals more. Andre’s authority is high up in the restaurant business. His restaurant is considered a five-star place to eat. All of his food is fresh and comes from local farms. He has won multiple food events, he has been interviewed by many high ranked people and food critics, he has been in magazines and newspapers. Another way he follows the science of persuasion is showing consensus through social media. Because people follow in the footsteps of others Andre makes a smart decision to post reviews of customers on Instagram and Facebook. Once others see how happy and delicious the food is they will want to see for themselves as well. Along with the artwork; people will want to collect and have different artwork. It makes people happy knowing that by them buying Andre’s to go food they are also helping support local artists wich, in the end, boosts their ego. Andre has been consistent with the artwork which is another way of persuasion. This helps reassure the customers that what they are supporting is legit.
A quote from Andre that I really enjoy is “Food has the ability to nourish the soul, but only if you pay attention”. This was his answer after the interview question “What is the importance of food in out everyday lives?” from Greg Watry. I think to support locally in a time full of unknowns is truly important. Knowing where your food comes from and that you are caring for your body goes a long way. Spending a little more money on quality food rather than supporting large industry chain restaurants is more important than most people realize.
“Tell me what you eat, and I’ll tell you what you are.” — Jean Anthelme Grillat-Savarin.