CCO 410 Wine Finishing


Our third class for Tuesday involved the labelling of wine and different amount of information that the labels need to display when shipping overseas to places such as the EU or the USA. Labels are imperative to wine consumerism as it is essentially the face of the wine brand. It has all the information that the consumer will need to know what the wine is about and when it was made.

Through this class we were introduced to the international labelling standards (OIV) which provide a guideline for standard labelling of wine bottles but each region or country may have their own standards. The OIV recommends that some of the following should be present on the label of all wine bottles, the country of origin, batch identification, alcohol strength and information on additives.

Next we examined what information is required on a New Zealand wine label which is as follows:

  • Product name
  • Country of origin
  • Alcohol by volume
  • Net contents
  • Producer
  • Sulphite declaration
  • Allergen declaration

Oddly enough the symbol of the pregnant lady with a line running across her, a warning to not drink while pregnant was not a mandatory requirement for NZ labels. In fact any health warning on a wine label is completely voluntary. This is unfortunate as foetal alcohol syndrome is quite common in this country and more warning about this syndrome and its cause would be a good thing.                

To round off the class, we were instructed to come up with our own label which fitted a series of requirements set by our tutor. My group were given a simple one; create a label for a wine from Central Otago in the south island of New Zealand.

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