With a large part of New Zealand wine being exported overseas, it is in the best interest of the winemaker to be well versed in the different labelling laws concerning the labelling of wines around the world. Different countries all have their own rules when it comes to labelling, some require health warnings or an indication of the amount standard drinks in the wine. Not following these rules could lead to a loss of revenue due to the need to relabel the wine bottles.
As well as this certain countries have Geographical Indication which is usually a regional name, used to identify the origin of goods where its quality, reputation or other characteristic is related in some crucial way to their geographical origin and Appellation which is a legally defined and protected geographical indication used to identify where the grapes for a wine were grown.
A good example of Geographical Indication and Appellation is the wine labelling laws of the EU. Wines from the EU with geographical indications are placed into two groups, Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI).
PDO wines are the top tier of wines and so are required to follow strict rules such as the Grapes used in its wine must be 100% from this geographical area and the production must also be in the area too.
PGI wines are less regulated in then PDO wines as they are considered mid-tier wines. Here the grapes can be up to 85% from the area but production must also be in the area too.
It was quite interesting to see the different rules and regulations that were taken by many countries to defend the regions and the wines reputation and character from fraudulent copycat wines which would sullen the area. In my opinion it is something that should be done for wine globally.