• AAD511 Communications Lab

    Presenting as a Wallflower

    Let’s be honest, nobody likes presenting, but today I had to stand up in front of the class and give my presentation.
    As one of the artists I’ve looked into this semester said “We traditionally think of the wallflower as an awkward young girl waiting by the dance floor desperate to be chosen” -Jessica Watts.

    Not that I’m awkward, or desperate to be chosen, I still think of myself as a wallflower, seemingly shy and quiet (some may beg to differ) presenting is a nightmare for me, but I got up there, and delivered my presentation best I could.

    I think it was a learning experience for me, we all have to do things we aren’t fond of sometimes, and that’s what today’s experience was for me, it was nerve wracking, but to be honest, I think we have the best group in the Level 5’s that I could possibly hope for when doing something like this.

    We all got through it, and we all did the best job we possibly could.
    Good job everyone 🙂

  • AAD511 Communications Lab

    The perks of being a wallflower

    The world in my arms
    Jessica Watts

    My presentation will be introducing the feminist art movement and how artist Jessica Watts uses ‘The Wallflower’ series to promote feminine power.

    I will be looking into hypothetical ways Jessica could potentially promote current women’s political issues using her artwork, while staying true to who she is and what her artwork is representing.

    I will also explore ways we could promote a hypothetical gallery exhibition to the target audience. (In this case, the level 5 Arts and Design students.)

    Come along to M209 on the 24th of June to hear more!

    Keep up to date with Jessica Watts’ latest works:

  • AAD511 Communications Lab

    Stronger Together – Comparative Research

    The feminist art movement is referring to producing art that reflects women’s lives and experiences. It is also used to highlight the issues women have faced in history. This has been an outlet for women to speak up, not only using words, but with art to help change the world using non-traditional methods.

    Natasha Wright is a New Zealand artist I found recently who I have been quite taken with, her artwork inspires vulnerability and power of women, while being seductive and aggressive, political and personal.
    She looks at all her work with the perspective of a female. Natasha works with the unpredictability of paint, thinking of this to be parallel to one’s life.
    As women we all need to stand together to be heard, and I think her artwork is a good representation of this.

    Natasha can be found on Instagram, Artsy, Facebook and she has her own website, she has also been featured in articles for the Art Critical and the Whitehot Magazine, she has also appeared at an exhibition at The Untitled Space. Her exhibition was advertised on Facebook, and I can only speculate as to where else it was advertised as I haven’t been able to find it anywhere else. The advertisement on Facebook only had 6 likes and 2 comments, but statistics from Facebook from 2018 (When the exhibition was advertised) shows that 90% of users are lurkers who never contribute, so because of this, we can never really judge how far an advertisement reaches.

    Natasha’s Facebook page has only 101 likes, but she uses Instagram more frequently to showcase her artwork and direct her followers towards her website and her Artsy site, with just 5,295 followers, she has room to grow.
    This is a good way for Natasha to get herself out there, because looking at the statistics of Instagram verses other websites show that one billion people use Instagram every month with 71% of users being under the age of 35 with 60% of users seeking out and discovering new products, this means that Natasha can, with the right tags and advertising methods, showcase her artwork and promote her website and Artsy to the right demographic.
    With Instagram being a visual website, this makes it one of the best social media platforms for artists.

    Looking at a similar artist with a similar demographic, Jessica Watts who has a Facebook page with 2,031 likes, an Instagram with 21.7k followers and a Pinterest account with 221 followers and has had an artist profile done about her on YouTube. Jessica also has her own website, which all her social media profiles link back to.

    If you compare the two artists and look at their separate social media profiles, you see a big difference, Jessica Watts posts more frequently and uses a bigger range of platforms to promote her artwork, and herself, and by looking at the two, you can see Jessica Watts’s use of Social Media has a better outcome, she also has work in galleries and does interviews, which I think is a very effective method of advertising yourself.

    I’ve come to decide by looking at other artists, Facebook is an alright platform while being the most popular, it isn’t best used for artists, Twitter isn’t used very much by other artists, because it’s not really a visual platform, Instagram and Pinterest seem to be the most effective platforms to get your name out there, but you have to post frequently and interact with your followers, otherwise in todays age people lose concentration and you’ll lose relevance.

    Comments Off on Stronger Together – Comparative Research
  • AAD511 Communications Lab

    What is social media?

    What is social media? I’m sure we all know the answer to this, but I’m going to answer this question anyway. Social media is a range of websites and applications that allow users to share content, or participate in social networking.
    Social Media for artists is a service we must make the most of. What better way to get yourself, and your work out there. Promoting yourself on social media with a few clicks of a button and a photo later, you’ll have people from all over the globe looking at and reacting to your work.

    The social media boom means artists don’t have to rely on galleries and the art world to validate their work, instead you can build your own following through your own hard work and perseverance, and it’s a place to show the world who YOU are. No longer do we have to play the games of the art world.

    Social media is also a good way to hold yourself accountable, if you’ve got a following on social media then you’re more likely to post your work, and therefore you will be more motivated to make more content (I’m guilty of being slack). This is also a good way to make connections in the wonderful world of art, you’ll meet other artists, and influencers, which in turn can also be a good source of inspiration! (I know I work best when bouncing ideas off people).

    We all have a love/hate relationship with social media, but Instagram at the very least is a must for upcoming artists. Being a social media platform that relies solely on images, you can build your own digital art gallery. This makes it a great way for us to get our name and our work out there by going directly to our target audience.

    And while there are downsides to using the available platforms, the upsides (in my opinion at least) outweigh the downsides by a mile. I think it is important for every artist to know how to make the most of their social media profiles while also not falling into the traps it can create.

  • AAD511 Communications Lab

    The less she knows, the better

    The less I know, the better. 2018
    Stella Wilson

    Inside The Mind Of Youth is a catalogue Stella worked on in 2018, to encourage young artists of Nelson to put themselves out there, in hopes of boosting their confidence and creating stepping stones into the art world.
    Stella came up with the idea for the catalogue while she was studying a certificate in youth, it was originally for a project for her studies to help promote the youth of today, being a youth herself, she thought she would create something that she would want to participate in, “If I made the process as easy as I could, then It would inspire youth to actually do it, because I know that it’s difficult to step outside of your comfort zone,” Stella said, when asked about how she came up with the idea for the catalogue.

    Stella is still unsure about where she wants to end up, with her certificate in youth to aid her in life, she applied to the Arts and Design course at NMIT in hopes of it taking her in the right direction, with hopes of travelling Europe in the near future. While she finds many things to pull inspiration from, she finds the most inspiration from within her comfort zone, her home. Listening to hip-hop, and other music is also a huge motivator for her.

    Find out more about Stella over at her blog:
  • AAD511 Communications Lab

    Happiness can be found.

    Digital print inspired by Harry Potter
    Happiness can be found even in the darkest of times, if one only remembers to turn on the light. – Albus Dumbledore.

    Graphic Design is what pulled me into this course, I found Photoshop one of the easiest things to teach myself as an outlet for my creativity, always experimenting with the endless possibilities of what Photoshop is.
    I also combined Photoshop with practical methods, and turned it into a wood picture transfer (I don’t have any photos of the finished piece, I gifted it to my mum who is a huge Harry Potter fan for Christmas one year)


This blog is part of the NMIT Blog Network. The articles and comments in this blog are the opinion of the authors and not necessarily those of NMIT.