• AAD511 Communications Lab

    Stronger Together – Comparative Research

    The feminist art movement is referring to producing art that reflects women’s lives and experiences. It is also used to highlight the issues women have faced in history. This has been an outlet for women to speak up, not only using words, but with art to help change the world using non-traditional methods.

    Natasha Wright is a New Zealand artist I found recently who I have been quite taken with, her artwork inspires vulnerability and power of women, while being seductive and aggressive, political and personal.
    She looks at all her work with the perspective of a female. Natasha works with the unpredictability of paint, thinking of this to be parallel to one’s life.
    As women we all need to stand together to be heard, and I think her artwork is a good representation of this.

    Natasha can be found on Instagram, Artsy, Facebook and she has her own website, she has also been featured in articles for the Art Critical and the Whitehot Magazine, she has also appeared at an exhibition at The Untitled Space. Her exhibition was advertised on Facebook, and I can only speculate as to where else it was advertised as I haven’t been able to find it anywhere else. The advertisement on Facebook only had 6 likes and 2 comments, but statistics from Facebook from 2018 (When the exhibition was advertised) shows that 90% of users are lurkers who never contribute, so because of this, we can never really judge how far an advertisement reaches.

    Natasha’s Facebook page has only 101 likes, but she uses Instagram more frequently to showcase her artwork and direct her followers towards her website and her Artsy site, with just 5,295 followers, she has room to grow.
    This is a good way for Natasha to get herself out there, because looking at the statistics of Instagram verses other websites show that one billion people use Instagram every month with 71% of users being under the age of 35 with 60% of users seeking out and discovering new products, this means that Natasha can, with the right tags and advertising methods, showcase her artwork and promote her website and Artsy to the right demographic.
    With Instagram being a visual website, this makes it one of the best social media platforms for artists.

    Looking at a similar artist with a similar demographic, Jessica Watts who has a Facebook page with 2,031 likes, an Instagram with 21.7k followers and a Pinterest account with 221 followers and has had an artist profile done about her on YouTube. Jessica also has her own website, which all her social media profiles link back to.

    If you compare the two artists and look at their separate social media profiles, you see a big difference, Jessica Watts posts more frequently and uses a bigger range of platforms to promote her artwork, and herself, and by looking at the two, you can see Jessica Watts’s use of Social Media has a better outcome, she also has work in galleries and does interviews, which I think is a very effective method of advertising yourself.

    I’ve come to decide by looking at other artists, Facebook is an alright platform while being the most popular, it isn’t best used for artists, Twitter isn’t used very much by other artists, because it’s not really a visual platform, Instagram and Pinterest seem to be the most effective platforms to get your name out there, but you have to post frequently and interact with your followers, otherwise in todays age people lose concentration and you’ll lose relevance.

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