I have started with some initial design generation playing with word, letter, pictures, shape and text combinations. At this stage I am just trying to play around with different combinations and positions and to get some ideas onto paper to see what is working.
I do like the way the existing logo used the M for the start of both words. Maybe I could keep this element and update the font and pallet to be more fresh and modern?
I do like the original logo that has the M in the circle also. Maybe I should just choose either the M in the circle or the M with the text as a way to help keep the branding consistent.
The name Monsieur Macaron to me evokes images of a French man, wearing stripes, with a moustache and a beret in my mind. He could be eating a macaron? I think adding a french element would be nice. Could be a french icon, stripes, old style decorative french signage or text? I feel like I now need to do further research into the business and different symbolic ideas.