I have collected a range of pins that are inspiring me for the visual direction of my project. My client Wild Bunch has also made a Pinterest page and sent me some pins that I have included into my board to ensure I get the right look the client wants to capture the brand.
I really love the hand drawn quality of the flowers reflected in the hand drawn text. I think that look evokes the right emotions for this brand.
The client is really clear that she wants something wild, delicate and beautiful. She also really likes the more circular logos.
I think this is an interesting idea, to have the Wild text in the script and the other text in serif typeface. This contrast really highlights the word wild. Could be something to play with with my sketches.
https://www.pinterest.nz/ellagl/branding-and-visual-identity/project-2-moodboard-for-new-identity/