In my prior research I have looked at different florists and their branding. I am now going to look into a range of sustainable florists within New Zealand. I will be good to get a feel for the way sustainable florists are representing their identity as this is a more niche market and also will be in direct competition for Wild Bunch, although none on them based in Hawkes Bay.
A Wellington based boutique Leaf & Petal have a pretty and modern looking logo. I like their use of script for the typeface, I think it works well for flowers because it is natural and flows. The imagery framing the type is a nice nice idea to group the logo.
One Poppy is an Auckland based florists that creates sustainable bunches. She is creating a product very similar to Wild Bunch. The logo is very clean with a scribble looking logomark in a light lilac to set itself apart from the text. The typography is very clean san-serif, open, fine and same width all over. It looks modern and clean and friendly. However, I don’t feel like it is memorable or evoking any sort of emotion. It is nice, but not setting the scene for the brand either.
Where Rosemary Grows is florist with a small cutting garden in Auckland. This is a very similar business model to what Wild Bunch is trying to achieve. They have hand grown flowers that are seasonal, local and environmentally friendly. This brand is going for a whimsical and romantic feeling and I think their logo has achieved this look. I think the soft natural gold with the grey looks pretty. The imagery looks like a sketched pencil drawing of wild flowers to reflect a hand touched nature. I would like to look at incorporating some of these elements into the Wild Bunch logo.