I have explored a range of different techniques to start to generate ideas for the Wild Bunch identity. I have done a mind map, morphical matrix, brainstorm, visual thesaurus, right braining, pessimist/optimist, break and build and provocative actions to explore idea generation. These exercises were really good to get as many ideas as possible down onto the paper and think of more unexpected ideas.
During the process I felt like the the key work imperfect keep standing out. This is an element I would like to highlight because it is a key point of difference for Wild Bunch.