I have been exploring different ideas for the logo but I think I need to make sure I am using the right kind of flowers for the brand. I have asked Wild bunch for a list of flowers they intend to use so I can include them into my design:

I also have been researching bunches of wild flowers because I think it is important to look at how they could be paired together for a cohesive ‘bunch’. I think the key element of the wildness is that they have a range and there is sort of straggly bits going out at different directions to make it look more natural and imperfect.

I wanted to look into creating a ‘wild’ illustration of flowers, because I do not want it to look perfect, but I do still want it to look beautiful. I really love this expressive, lineal, sketchy illustration technique. I want to try and draw some logos in this style to see if I can get this style happening for the logo while incorporating the bunches of flowers that Wild Bunch use.
