Citta is a New Zealand designed homewares brand. They are targeting the ideal market that Love Nest would be aiming for. Their branding is clean and chic. They have incorporates a little house icon to reflect the ‘homewares’ aspect.
I really like the way they have showcased a designers bio and the designers inspiration page as part of their ‘brand story’. This is a great way to show that design is important to the brand, and for the customers to feel more connected to the brand. This would be an important
I really love the way Tahi has developed a brand story and their identity together. Their logo is very simple of two overlapping circles yet it has a feeling of DNA or coming together. The circles are reflected on the packaging on the bottles and new lines are created. The warm natural colours feel comforting and the imagery is organic, natural shapes and bodies.
I think they have done a beautiful job of connecting the consumer with the brand story. They have details about their brand ethos. They show imagery of the wahnau behind the scenes creating the product, and offer details about the materials used in the product. Although, a completely different product some of the ideas used in their brand story and identity could be applied to Love Nest’s.
Kowtow are a sustainable fashion brand that put design and sustainability at the forefront of their brand. I feel like their brand is cutting edge in they way they reflect ethical business practices while still showcasing high-end design in a fresh modern way (rather than a hippy style). I particularly like the way they present their sustainability and ethical practices on their site with detailed information about fabrics. I think this could be a really useful aspect to include for Love Nest’s brand story and clean, fresh modern identity.