I have looked at a range of different advertisements that explore tone of voice in copy. Many of the eye catching ones were funny by either stating the obvious or using irony.
What makes them successful is when the text and the image work together to emphasise their point. Words and imagery together creates so much impact.
Here are some examples I have pinned:
https://www.pinterest.nz/ellagl/branding-and-visual-identity/copywriting-examples/