Reflecting back on what the client asked for, she wanted natural browns, dusky pinks or all in one colour. I was trying to achieve a colour pallet that was natural, soft and beautiful, yet was also eye catching.
I have been playing around with a range of colours. Most if these colours I got from eye dropping from imagery in flowers or other colours I liked from other images that had a soft and pretty natural feeling in their pallet.
I felt like the dirty green was nice and natural. I wanted to explore bringing colour in with the flowers. Im not sure if it disconnects the words with the wreath? It kind of feels like they are two separate images rather than one logo working together.
I have also been playing around with having a light and dark option. Like I could offer a pink and green option depending on the particular needs. Perhaps this would be too confusing for the customer to recognise? Or would it be good for a fluid adaptable identity?
I think I need to keep exploring and thinking about the colour pallet. I feel like it is all a little bit disconnected at this stage. I also kind of just like it black on brown card. Keep if simple for the farmers market target audience perhaps? Something for me to think about…