After the initial sketches I looked back at my inspirational imagery and decided to try the circular spot nest imagery idea out. I played around with different media.
I had two ideas that I felt worth exploring further. The house/nest icon as it has a Japanese style that my client was after. Or the swirling nest idea. I experimented with these two concepts to see what direction was a better choice for the client and the brand story.
Idea development and experimentation with the spit house nest Japanese aesthetic concept. I think there is something really interesting about this concept. I love the scrawling text but I am not sure it is clear to read. My client likes this ideas also.
I also have been experimenting with joining the letters together with thread. To represent the weaving/nest/textile concept. I actually really love this idea and this is has a lot of potential for diversity in brand fluidity as I could use all sorts of different layouts with the ‘thread’ joining them all together.
I have also been trying out playing with thickness of the line so it looks more realistic. Perhaps trying it done in pen and image tracing would be a good method to try out to see what kind of line quality I can get.