I have been researching a range of artist models who use linear strokes to create movement, pattern and shapes with just a singular line.
Benjamin Ewing (work pictured above) explores emotions and how they directly relate to visual composition. I want to play with this concept that one singular line can create different emotions and feelings from the way they are abstractly drawn. To me this looks like thread (to incorporate the textile weave aspect) and the nest of intertwining lines.
Ewings colour pallets are inspired by post-production colour theory, with a strong focus on light and shadow. I love his simplistic use of colour. The black line on the natural is very modern yet timeless.
These art works all create the idea of thread and weave all created with loose gestural strokes. The different media of paint, pen and pencil all create different textures. They go well with the brand and making the line the joining visual aspect of the whole brand will be a good link throughout all aspects of the Love Nest identity.
Also, I like the way of drawing plants from one single line. I would use the plants on the swing tags to show the fabric is made from flax (for linen). Having consistent illustration style will tie the identity together beautifully.
I have been playing around with turning some of the art that Harriet (the designer for Love Nest) has done and simplifying it into vectors to use it for the fabric swing tags and brand motifs. The flax drawing on the right are the plant for linen. Next step is to see how to incorporate the illustrations into the logo.