Overall I have really enjoyed the course and feel like I have learnt a lot and the projects were really interesting and fun.
I have really enjoyed learning about the particular themes per week. I was really looking forward to style guides unit- so that was a good incentive to get there :).
The unit I found the hardest was probably copywriting, I think I just need more practice. Perhaps more guidance on this topic could be beneficial?
However, I really struggled with the timing. My own fault but because there was no reminders or conversations I felt like I kept pushing it back because I wanted to make it perfect. This is a good lesson for me to become more self motivated.
I also felt really lost a lot of the time. I think if there was more conversation within the class and available class time to chat to the tutor it would have helped. I felt like I waited to get a response a lot, and really felt on my own the whole way through. I didn’t receive any feedback on my first assignment so have no idea how I am going or how to improve for the others. Also, I found the discussion forum section completely confusing.
I have recently studied with another online provider and they had some aspects that I think would help the future students. The tutor sent out a weekly email about where we should be up to, and times they were available to chat online if they had any questions. Also, on Moodle it would be great if there is some way to see what units are complete and how far through the course we are, that would have helped me a lot.
But aside those points, I have loved this paper and feel so much more confident as a designer now and that was my aim going in. I loved the content and thought each lesson was really interesting and fun. Overall the course was wonderful, I only wish I got a little more guidance along the way. I would be grateful for some feedback on my final hand in so I know how to improve as a designer and make my work better :).
The tone I would like to create with my copywriting is simple, wholesome, slow and warm. A few ideas for taglines include:
- Conscious homewares for a slower life
- Ethical homewares for conscious living
- Simple living made beautiful
- Home is where the heart is
- Waxed with love Hand made for dinner the heart of your home
- simple living made beautiful
I was thinking for the wax wraps I could include an ingredient list since is it so pure to emphasise the goodness of it:
- Ingredients: NZ Beeswax. Simple.
- Ingredients: Pure Organic Cotton. Simple.
- Ingredients: Flax from Linen. Simple.
Perhaps “handcrafted locally with love” on the tag?
I am not sure if I have achieved the perfect tone for my copywriting. I want it really simple and warm. Like come in and feel at home. I think I need to keep practicing my copywriting skills – this is not my forte.
I have been researching a range of artist models who use linear strokes to create movement, pattern and shapes with just a singular line.
Benjamin Ewing (work pictured above) explores emotions and how they directly relate to visual composition. I want to play with this concept that one singular line can create different emotions and feelings from the way they are abstractly drawn. To me this looks like thread (to incorporate the textile weave aspect) and the nest of intertwining lines.
Ewings colour pallets are inspired by post-production colour theory, with a strong focus on light and shadow. I love his simplistic use of colour. The black line on the natural is very modern yet timeless.
These art works all create the idea of thread and weave all created with loose gestural strokes. The different media of paint, pen and pencil all create different textures. They go well with the brand and making the line the joining visual aspect of the whole brand will be a good link throughout all aspects of the Love Nest identity.
Also, I like the way of drawing plants from one single line. I would use the plants on the swing tags to show the fabric is made from flax (for linen). Having consistent illustration style will tie the identity together beautifully.
I have been playing around with turning some of the art that Harriet (the designer for Love Nest) has done and simplifying it into vectors to use it for the fabric swing tags and brand motifs. The flax drawing on the right are the plant for linen. Next step is to see how to incorporate the illustrations into the logo.
After the initial sketches I looked back at my inspirational imagery and decided to try the circular spot nest imagery idea out. I played around with different media.
I had two ideas that I felt worth exploring further. The house/nest icon as it has a Japanese style that my client was after. Or the swirling nest idea. I experimented with these two concepts to see what direction was a better choice for the client and the brand story.
Idea development and experimentation with the spit house nest Japanese aesthetic concept. I think there is something really interesting about this concept. I love the scrawling text but I am not sure it is clear to read. My client likes this ideas also.
I also have been experimenting with joining the letters together with thread. To represent the weaving/nest/textile concept. I actually really love this idea and this is has a lot of potential for diversity in brand fluidity as I could use all sorts of different layouts with the ‘thread’ joining them all together.
I have also been trying out playing with thickness of the line so it looks more realistic. Perhaps trying it done in pen and image tracing would be a good method to try out to see what kind of line quality I can get.
I have explored a wide range of ideas for Love Nest through idea generating techniques, thumbnail sketches and also on the computer. I found it easier playing around with typography ideas straight onto the computer because I am not very good at drawing different styles of typography, therefore it was clearer for me to realise my ideas with the typography look already there.
At this stage I am feeling really unsure of the right direction to head. I have two conflicting ideas I think. A lineal script kind of style with thin threads weaving together the words. Or I could play with the type and explore breaking down the letters to create a nest of letters type concept.
I think it would be good at this stage to talk to my client and see what direction she would like to go. Also, I will go back to the research and mood-board to decide what is the best direction based on the feeling, brand story and brief for Love Nest.
The final visual identity for Wild Bunch. I have created a circular logo and a print to compliment the logo. I have shown the identity being used on paper to wrap the flowers, tissue paper, a circular sticker and on a business card.