After presenting the logo to my peers I have realised that I could tidy up the logo by aligning the ‘Wild’ to the left and ‘Floristry’ to the right of ‘bunch’. I have also explored making ‘Wild’ touch the ‘Bunch’ or give it space. I am wondering what is the most easy to read and works best together. I have also tried ‘floristry’ in all caps to try and see if it all stands out from a distance.
After exploring ‘FLORISTRY’ in caps, I have decided I still prefer it in lower case. It helps with the hierarchy on the page because your eye is drawn to ‘BUNCH’ first. However, I have noticed that the ‘fl’ combination needs some kerning as they sort of merge into one. Creating some space between the letters helps make the word appear much more readable.
To compliment the logo I have also been playing around with wild flower print that could be used as part of the Wild Bunch identity. I was thinking this could go on the tissue paper or flower wrapping paper. I like how the flowers are broken bits of the logo – flowers that have gone wild. The text could be used for instagram posts, or signage ect.
I think it would actually be really nice to include both the pink and the green as colours in the identity. The natural green would work really well for the paper around the flowers so it doesn’t contrast the beautiful flowers, the pink would be pretty for tissue paper and business cards ect.