I have analysed a range of logos to identify what elements of design are at play and how they are used to make an effective logo. https://www.pinterest.nz/ellagl/branding-and-visual-identity/elements-and-principles-of-design-week-4/
I have created a Pinterest board with some examples of good logo design that are simple, distinctive, versatile, appropriate and timeless.
Some examples of good logos are here: https://www.pinterest.nz/ellagl/branding-and-visual-identity/good-logos-week-3/
I must say, I found it really hard to identify if the really contemporary modern logos that I love are timeless? Because Pinterest makes trends so affluent so fast, I can not tell if they are good logos for the market at the moment, or will they stand the test of time.
Also, what I did notice is that the more simple the design, the more effective and timeless it can be.
- Apple – Laptop and iPhone
Apple was a deliberate purchase. I associated the brand with simple, modern, easy to use, chic and stylish technology. Their iconic logo is very easily identifiable and desirable. The brand has very loyal customers.
- Kathmandu – Backpack
This logo is associated with outdoor gear. That was exactly what I needed from my tramping backpack so this was a deliberate brand purchase. Although, I would have chosen another brand also.
- OfficeMax – Highlighter
I feel neutral toward the brand. They represent bulk/cheap office stationary. With the highlighter, it wasn’t a deliberate brand purchase, it was cheap and it did the job. This product isn’t one I feel compelled to have brand loyalty for.
- Antipodes – Moisturiser
This was a very deliberate purchase. The brand represents natural, pure, New Zealand cosmetics. I wanted to put a ‘pure’ and ‘natural’ moisturiser on my face. I had also used it in the past so I knew I liked it and recognised their logo. The logo itself is clean and simple, yet with a natural swirling font to reflect the brand’s ideology.
- Faber Castel – Watercolour Pencils
Easily recognisable logo for me as I have been using their art products since childhood. I made a deliberate choice as I liked their products from past purchases, therefore was willing to pay a little bit more for a brand I knew and liked.
- Lonely – Clothing Label
Very Deliberate purchase. Their high-end underwear brand has strong marketing and very stylish packaging and branding. I love their swing tags, and bags their goods come in. As the fashion industry is highly competitive having a recognisable logo that people want to have is very important.
- Hummingbird – Coffee
Their detailed logo is easy to recognise. Also, their logo is everywhere so it is well ingrained in my mind. This choice was conscious as I have enjoyed the taste of their coffee in the past so their brand makes me compelled for a repeat purchase.
- Suzuki – Car Company
I don’t think Suzuki was a conscious choice. I made my choice of car based on other factors such as price, age, km’s, ect. But now that I own a Suzuki, I notice the logo everywhere and would be more inclined to purchase another since having experienced one.
- Pinterest – Website
The Logo for Pinterest is very easily recognisable. It is effective and clear when looking to ‘pin’ something to your site. I deliberately downloaded the ‘pin it’ button and chose to let this into my online life. The logo got close because I wanted to use the benefits of the site.
- Pams – Olive Oil
I think it was a deliberate choice to get Pams. As I knew the product I wanted, and I chose the brand that offered the best value for money. As their target market is the kiwi family consumer, they represent cheaper end of the groceries and that is exactly what I wanted for my olive oil.
I have collected a range of visual identity imagery on Pinterest to start developing some ideas of what I find interesting and appealing. https://www.pinterest.nz/ellagl/branding-and-visual-identity/
At this stage there seems to be a similar aesthetic appearing. There is a feminine theme with lots of tones of pinks, some retro accents, and a natural pallet. A clean, minimalist yet hand drawn quality to many of the logos. There is a range of fonts used – often a handwritten font with a traditional looking font.