The peer feedback was really useful. One of the key points noted was that I could use both logos for different things because they have similar elements to link them together. I do really like the face option however the secondary logo I feel is not very clear. I think having one more simple and longer would be useful. So I have been working on developing a secondary logo that keeps the same concept as the first one, but is more simple.
I do like the swirling line of text idea. It goes with the icing oozing out of the macaron and plays with the curved text in the face logo. However the way it is done here is really weird to read.
I am quite liking this as a more simplified secondary logo. It still links back well to the first logo but it more simplified. I like the rippling text, it reminds me of the rippling icing.
I have also been thinking a print to go with the logo would be nice for the overall identity and tie all the collateral together. I have been exploring spots (because they look like the top of a macaron) and the stripe (because it looks like the french tee shirt in the face logo). I have also played with stripes into the spots.
My particular favourite is the stripe at the bottom right. It is clean and simple. It looks like a hand drawn stripe and and icing squiggle so I think it works nicely.
These are the two I have put onto the forum for feedback.
I am wondering if it all a bit messy and hand drawn looking? Also, does the font look too 70’s? I wanted it to look quirky but still modern.
I have looked at some interesting illustration styles that could be interesting for my logo. There is more research on my Pinterest page here https://www.pinterest.nz/ellagl/branding-and-visual-identity/project-1-macarons/
I have been playing with the image trace to get the drawing into the logo. I think there is something cool about this concept, it looks more personal and quirky with the drawing aspect. However, I feel like it sill needs to be refined to look more professional.
I have been experimenting with the stamp kind of concept for the logo. However, I feel like it is a bit computer generated looking. I want it to have more of a special hand drawn aesthetic. Not sure this is the right direction for the brand.
After looking into The Grand Budapest Hotel I really loved the pink and red combination. I feel like the pink is soft and works well with a macaron, and the red is a strong and modern pop on the pink.
I have explored bringing in the royal or navy blue as a reference to the French aspect.
I think bringing in the stripe could be a good idea as it represents baking, French stripe, Rugby (a favourite hobby of Monsieur Macaron). I want to explore this idea further.
I decided I needed to look at other inspiration for the logo besides looking at existing logos and what I liked about them. I wanted to find inspiration from elsewhere and try and find a way to bring it onto my logo so it has more meaning.
Marie Antoinette is a great reference for French macarons. I love the colour pallet, the over the top aspect and the prints, embellishments and decorative style.
While researching Marie Antoinette film, I came across the Grand Budapest Hotel. This Wes Anderson film has absolutely beautiful colours and props. I love the styling of the sweet shop Mendl’s – I am wondering if I could pull inspiration from this aesthetic.
Also, what I found the most beautiful part was the hand drawn quality – it makes the image more special and unexpected.
After looking into The Grand Budapest Hotel film I thought it would be cool to bring in the stamp or letter concept into the logo. This way it could be be symbolic of a special, handwritten note or package to someone special.