The final visual identity for Wild Bunch. I have created a circular logo and a print to compliment the logo. I have shown the identity being used on paper to wrap the flowers, tissue paper, a circular sticker and on a business card.
After presenting the logo to my peers I have realised that I could tidy up the logo by aligning the ‘Wild’ to the left and ‘Floristry’ to the right of ‘bunch’. I have also explored making ‘Wild’ touch the ‘Bunch’ or give it space. I am wondering what is the most easy to read and works best together. I have also tried ‘floristry’ in all caps to try and see if it all stands out from a distance.
After exploring ‘FLORISTRY’ in caps, I have decided I still prefer it in lower case. It helps with the hierarchy on the page because your eye is drawn to ‘BUNCH’ first. However, I have noticed that the ‘fl’ combination needs some kerning as they sort of merge into one. Creating some space between the letters helps make the word appear much more readable.
To compliment the logo I have also been playing around with wild flower print that could be used as part of the Wild Bunch identity. I was thinking this could go on the tissue paper or flower wrapping paper. I like how the flowers are broken bits of the logo – flowers that have gone wild. The text could be used for instagram posts, or signage ect.
I think it would actually be really nice to include both the pink and the green as colours in the identity. The natural green would work really well for the paper around the flowers so it doesn’t contrast the beautiful flowers, the pink would be pretty for tissue paper and business cards ect.
Reflecting back on what the client asked for, she wanted natural browns, dusky pinks or all in one colour. I was trying to achieve a colour pallet that was natural, soft and beautiful, yet was also eye catching.
I have been playing around with a range of colours. Most if these colours I got from eye dropping from imagery in flowers or other colours I liked from other images that had a soft and pretty natural feeling in their pallet.
I felt like the dirty green was nice and natural. I wanted to explore bringing colour in with the flowers. Im not sure if it disconnects the words with the wreath? It kind of feels like they are two separate images rather than one logo working together.
I have also been playing around with having a light and dark option. Like I could offer a pink and green option depending on the particular needs. Perhaps this would be too confusing for the customer to recognise? Or would it be good for a fluid adaptable identity?
I think I need to keep exploring and thinking about the colour pallet. I feel like it is all a little bit disconnected at this stage. I also kind of just like it black on brown card. Keep if simple for the farmers market target audience perhaps? Something for me to think about…
This is where my logo is at this stage. I have shown it to my client and she is liking it so far. The client wanted a logo that emphasises the beauty and imperfectness in her bunches of flowers. They were also really keen on the wreath concept framing the text.
I have a few concerns:
- Are there too many conflicting fonts?
- Is it too busy?
- Would adding different colours to the wreath help make it look not so black and harsh?
I would love some overall feedback and areas I could improve the logo.
Today I have been looking at a range of different typography combinations to see what works best for the brand.
I have been exploring different ideas for the logo but I think I need to make sure I am using the right kind of flowers for the brand. I have asked Wild bunch for a list of flowers they intend to use so I can include them into my design:
I also have been researching bunches of wild flowers because I think it is important to look at how they could be paired together for a cohesive ‘bunch’. I think the key element of the wildness is that they have a range and there is sort of straggly bits going out at different directions to make it look more natural and imperfect.
I wanted to look into creating a ‘wild’ illustration of flowers, because I do not want it to look perfect, but I do still want it to look beautiful. I really love this expressive, lineal, sketchy illustration technique. I want to try and draw some logos in this style to see if I can get this style happening for the logo while incorporating the bunches of flowers that Wild Bunch use.
I have traced in some of my sketches into Illustrator and have been playing around with the live trace tool. I have just been exploring different shapes and fonts and tracing settings to see what is looking good and what to continue to develop from here.
This frame idea sort of works because it is looks a bit like a wedding board. The frame helps if stay clean while the flowers go wild around the edge.
Im not too sure about this idea. It really features the W and there is nothing interesting about it. I think it would be better to have the whole word so the name is more rememberable.
These ones I have tried to incorporate the flowers into the text. Not in love with this idea, but not sure why? I don’t think it flows together very well between the large W and the text.
I think the sweet pea illustration looks pretty as a vector. It has the wild overgrown look to it. Maybe I could try drawing it with lots of lines for a more lineal aspect instead of silhouette.
This half circle idea is one that the client had in mind so I thought it would be good to explore. I do like the wild framing of the text. There is something really pretty about this concept and highlights the imperfection and that is nice.
I have also tried the ‘Wild’ only in script font to emphasis the Wildness.