• Comms

    The End

    I have successfully presented my work and am happy to say goodbye to the semester. Did you miss the presentation? Here’s the conclusion! “Cloud of Petals” is an artwork by Sarah Meyohas which combines nature, technology and love. I want to create a website and forums based around this artwork. In this forum, people will be able to share ideas and inspire one another with their work, whether it is in art, maths, science, or something else. To promote this, my target audience will be people who are interested in art, alongside other industries. I will use social media, events, flyers, and the marketing mix to my advantage. I will use guides and books written by experts to learn how to properly target my…

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  • Comms

    Come Along

    In a few weeks, I’ll be presenting my thoughts about the artwork “Cloud of Petals” by Sarah Meyohas and explaining how it can relate to everyone, regardless of their interests, in their daily life. I will also be talking about different marketing strategies to promote this artwork alongside a community inspired by it. Come along to see!

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  • Comms

    The Dos and Don’ts of Marketing

    Modern artists use social media to present and promote their works. However, the social media world is massive and so diverse, each platform requires a different marketing strategy. For example, YouTube may require videos about the making of the art, or interviews, whereas Instagram or Flickr may only require images of completed artworks or promotions. I’ve decided to study coder and designer Tom Beddard’s marketing strategy in his 7 platforms: website, Twitter, Ello, Vimeo, Flickr and Bēhance. His username, subBlue, is consistent with each platform. This makes it easier for people to find him and is a good marketing strategy than having different usernames for each platform. Tom Beddard has…

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  • Comms,  Photography

    This Artist Is Changing The Way We Think About The World

    Sarah Meyohas is a conceptual artist who has a degree in both economics and art. Using her art, she is breaking down the wall between these two worlds. Meyohas decided to create works that both financial and art people can look at from a familiar perspective, but also learn about the other side of the world. Her work represents artificial intelligence, cryptocurrency, the stock market, virtual reality, and augmented reality through visually appealing artworks. Sarah Meyohas said, “Art is one of the hardest things to value economically because it has no utility and it is mainly visual. But this is also its strength, as it gives it a unique way…

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