Protecting the integrity of Marlborough sauvignon blanc, a group of very talented wine producers in the Marlborough region have come together to launch the Appellation Marlborough Wine (ANW) in order to protect authenticity and brand value of the wines produce around Marlborough.
When looking to buy a bottle of wine, you normally would base your choice on the variety of grapes used. For example, when you buy a bottle of Sauvignon blanc from the Marlborough region, you would expect that it is 100% Marlborough sauvignon blanc. Except this may not be the case, due to laws and regulations created by the Food Standards Australia New Zealand (FSANZ), labelling requirements for alcohol drinks including wine states that only 85% of the grapes must be sauvignon blanc grapes for it to be stated on the bottle. Therefore, it could be blended with any other variety and not be listed. Along with vintage and area of origin.
Slightly deceiving but this is where beneficial groups, like the ANW have put in place rules where 100% of the grapes must be the variety stated. Not only do they ensure the variety is solely what is says on the bottle but making sure the quality of grapes is superb by limiting tonnes per hectare grown. Bottling needs to be done New Zealand to prevent any adjustments made overseas.
Groups like these are great to keep the Marlborough Sauvignon blanc name rich and famous!
Robinson, Jancis. (2018) Appellation Marlborough Wine launched.
By Emma Gordon