When labelling your wine to sell domestically in New Zealand, there are certain legal requirements you need to follow to ensure no problems will occur and get your business in trouble!
New Zealand labelling laws seem to be basic compared to most countries. On the label the mandatory information that must be provided is the product name (Wine), country of origin (New Zealand), Alcohol by volume, net contents, producer, sulphite declaration and allergen declaration.
Currently health warnings, such as drinking whilst pregnant is not mandatory but is recommended. Also ensuring your label does not appear to minors is a must and health claims are prohibited.
Absolutely no false claims can be made on a label such as vegan friendly etc. And only certified organic winegrowers can make claims of sustainability and organic wine production. This is to protect the consumer and give them the peace of mind that what they are drinking is what is stated on the bottle.
Besides the actual written content on a bottle of wine, size does matter! The net contents statement must be at least 2mm in height and place near the name of product either on the front or back.
If you are planning to send the wine out to Australia, no changes are needed to the label because they are accepted if its legal in New Zealand.
Its not just a case of making up a name and slapping it on the bottle, a lot of thought, meaning and research has gone into the label to ensure everything legal has been approved.
By Emma Gordon
New Zealand Wine Grower. (2017) Labelling Guide. NZ Wine. 3-10