Travel Poster – Thumbnails and InDesign sketches

After looking at my research and deciding on a region and concept I created thumbnails and converted some of them into Indesign sketches.

I took photos of Nelson’s ugliest buildings and played around with shapes referring to Nelson’s sunny weather. The circles create a contrast to the straight lines and soften the starkness of the architecture.

I also played around with fonts, from a more formal version to a playful one. The “N” is the official logo of the Nelson City Council and seems to work well with the informal Blockhead font (above right).

Flyer

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