Based on Edward De Bono’s theories of lateral thinking, I tried this random-pairings activity.
I created two lists of twenty objects and randomly connected a word from the first list to a word on the second list. Two of those combinations made actual sense and related to my poster.
The original lists
The randomly combined lists
Gallery brooch and hotel pool
This exercise was completely new to me, and I doubted a little that it would lead to anything relevant.
But I suppose if you work on a project certain objects/words pop up automatically that indeed relate closely to the project. I think it is definitely worth a try, especially if you feel a little stuck or in need of a new impulse.
In my case it was gallery brooch, which perfectly relates to the art/gallery scene in Nelson (mentioned on the flyer) and of course the hotel pool.