MonthJune 2019

Presentation Summary

As you are well aware of by now, my presentation is about the marketing behind designing skateboards. As of now, I am still using old, low quality skateboard decks. I plan to move up to higher quality boards once my skills are up to a good standard. I began this project because I have been designing since I was little and I love how it doesn’t matter if the art on skateboards gets destroyed. I was first introduced to skateboarding by an old video game known as Skate. This is I began designing skateboards.

For my future brand, my target audience is those that have an interest in skateboarding and/or my art style. While I don’t plan on selling them now, I will begin to once I move onto higher quality boards and I have adequate skills and experience.

There are many skateboard companies and all of them are dependent on their visual styles as these are what separate them from the rest. Whether it be a certain character, logo, text or style, skateboards are extremely visually dependent. After all, there isn’t a big difference between most professional skateboards, so they rely on their visual branding.

As you may have seen in my other posts, Mark Rivard was my chosen person to study. I looked at seven of his communication strategies that he used to market his brand, you can find that post here. As a general summary, I have found three key takeaways: 1. Social Media pages need to be updated frequently with quality content, 2. Keep your personal account and brand account separate and 3. Use social media to show behind the scenes, while keeping your professional side by means of a well made website.

My goals for this project are:

  • Gain a large enough audience that this could be turned into a successful brand.
  • To create a connection between the audience and brand.
  • Have an active online presence and a place where all my art can be found.
  • To have an international online reach.
  • To become known locally.

To meet these goals, I must reach these objectives

  • To post on social media quality content frequently.
  • Host online events such as giveaways and competitions to increase interaction.
  • Interact with community through comment sections.
  • Getting into local stores such as cheapskates would help boost local exposure.

Seven communication strategies I will be using are

  • Twitter
  • Facebook
  • YouTube
  • Instagram
  • Website
  • Cheapskates
  • Tumblr

To summarize, there are opportunities for success in skateboard design as shown by people such as Mark Rivard. Marketing is crucial if I want to achieve similar success. My plan is to use social media to achieve an international connection with my target audience, while keeping my website as an anchor for the professional side of my brand and using stores such as Cheapskates to attain a local presence.

A Moving Art Gallery

How do you take a scrappy old drawing book and turn it into a moving art gallery that goes all over the world? Skateboards. Many artists have their art applied to skateboards that are then skated by people all over the world. Their art isn’t just confined to a single art gallery somewhere in New York, rather, it can be in South Africa, Germany and New York all at once.

To have such a business, marketing is crucial. How would you market such a business?

Come along to Room M209 in the NMIT library at 1pm on June 17 to see how.