AAD513 Communications : HalfCutMedia

I am very used to using stock photos to create my compositions but I feel this is becoming a crutch that I depend on. It also limits what I can create. If I can confidently create my own phot assists then I will be more open to creative freedom. I have a long way to go but I have learnt allot over the last few weeks. here a few things I have been looking into and how I could apply this to my craft.

Directional Lighting

When experimenting with different Directional lighting on the same subject it has thought me a bunch about the psychological impact of light.

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With this you can use any of those effects to create an emotional response from the viewer. for this experiment I decided to go with the Top right Light so I could make my image for menacing and dramatic.

I put the figure In front of a forest background and then added mist to make it look spookier. I also turned the contrast up to make the image pop more

Spooky boy is now Spooky.
Now all we got to turn is make this a square and slap on some text and we have an album cover.

What is an NFT? 

NFT stands for non-fungible token and is a unit of data on a digital ledger called a blockchain. This keeps track on who owns this token, who has owned it before, how much they paid for it and how many copies exist. this means if you were to attach on of these tokens to a digital file be it Artwork, Video, Music or anything else, you can have a registered original copy. 

Why is this Important?

Things only hold monetary value when there is a limited amount of them. Everything you can own ( including money itself) abides by this law. That’s why Inflation makes money less valuable and scarcity can make thing like diamonds worth allot. This is the same with art. Unfortunately with the internet multiple copies can be made of any piece of art. this makes it so none will want to own a piece of digital art because it has no monetary value. With a NFT you can claim the original art and actually sell it online without fear of it being copied. this also is good for investors and collectors because the value of the NFT can increase over time.

Who is Beeple?

Mike Winkelmann, Also known as Beeple or Beeple-Crap is a graphic designer, artist, and videographer who Has been making an interesting piece of art everyday for 10 years.

Yes don’t worry I will be going into satirical elements of his artwork soon. I just want to go over how he uses NFTs to sell his artwork.

From my Understanding Beeple uses NFTs in two different ways. One is that he sells his Dailies Directly on site that trades in NFTs called Open Sea. You can find his work here https://opensea.io/collection/beeple-everydays .

He also commotions work from other creators making unique collectable merchandise like he has done here with H3H3 Productions.

Alright now that I got all that out of the way lets talk about art. Beeple is not just a digital painter/Graphic designer, he is also a 3d animator. this is cool because it allows him to put 3d assists into his compositions. As you can see in the image below, His artwork has a great sense of depth. the image looks incredibly life like which is beautiful juxtaposed to the absurd content of images.

His pictures show allot of humor which is very centered around internet coulter. its very refreshing to see an incurably talented artist get most his inspiration from memes rather than the masters. I believe he doe has a deep understanding of political satire but instead of focusing so much on making a statement he would rather make the viewer laugh. He uses powerful pollical leaders and puts them into a dystopian landscape mashed together with pop coulter references. this mergers the uncertainty of the future, with the distrust of pollical figures and the absurdity of internet. the combination makes Images that make you think a little bit but than make you give up and just enjoy it for what it is. High Quality Shit Posting. Art for the people.

Beeple has Inspired me to look for new ways to make a living with art without having to work with anyone else. He has shown me that you can make whatever you want and if you are committed people will like it. He also makes me think of way I could use humour to improve my own own artwork.

So here I want to talk about one of my interest which is metal typography. Metal typography is a form of logo that is designed to look rough and either geometric or organic. To the uninformed eye it may look unintelligible but it does have a following of people that can actual read and write in this style. With that in hand it is also important to remember that not everyone can read it but most people can recognise and remember the shapes and patterns.

Here are a few examples of work by artist Goreartx

All can be found at the Instagram page Goreartx

Can’t read any of that?

that’s ok you are not really supposed to. heres a short video I found on TikTok explaining why

@ridiculousnicholasbiz

Reply to @drabmakyo this same general concept applies to comicsans, a very good font. #typography #metal #cattledecapitation #deathmetal #lettering

♬ original sound – RidiculousNicholasBiz

After posting this I had a conversation with my classmate Justin and he said something I found interesting. Instead of calling these designs calligraphy he referred to it as graffiti.

Although this style of art isn’t graffiti I definitely see where he saw the connection. They are both grass root movements in art, they are both made purposefully difficult to read and they do have stylistic similarities. Just cheek out these examples to see what I mean.

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Both these images place symmetry, sharp geometric shapes. over lapping points and texture over readability. I believe its for the same reasons. they both don’t want to be able to be read by people outside of there own artistic community and they also want the writing itself to be the piece of art rather than just information.