Explorations with colour this week. We learned about the Adobe Color CC website and built some colour swatches using the different relationships between hue, value and saturation on the colour wheel. Almost limitless possibilities and it would be too easy to get stuck trying to make decisions. I found it helpful to set myself some parameters, such as ‘the seasons’ to limit the decisions to be made.
This week we took a closer look at typography, gathered a few examples of typographic terms and applications for our future reference and put them on a Pinterest board.
This week we’ve been looking at the principles of composition and layout.
Here is a link to my Pinterest board with examples:
With that in mind, we have been taking another look at the development of our alternative movie posters. I’ve gone with “The Whale Rider” and am considering a couple of alternatives.
The one I have chosen to continue to develop is the lower right, with the profile of the protagonist and the whale as a suggested shape in the background, using the profile of the heroine to suggest the shape of one side of the whale. Composition principles here include, rule of thirds, visual hierarchy and a touch of Gestalt.
I have begun sketching out some ideas for my alternative movie poster
I am considering some iconic New Zealand films: The Whale Rider, Goodbye Pork Pie & Hunt for the Wilderpeople. Initially I considered the images that sprang to mind when I thought about these films.
I’ve always been drawn to examine spaces where people choose to live and work and have been fascinated by the role that design plays in people’s lives.
Last week I had the opportunity to deliver a Powerpoint presentation to the AAD511 Class about a hypothetical amalgamation between the creative, construction and property communities. I spoke about a growing movement to make better use of temporarily vacant properties harnessing the energy of the creative industries.
There is potential here in Nelson to work with artists, designers and architects – using some of our empty shop fronts as temporary exhibition spaces in collaboration with the nascent Make/Shift Space organisation.
Following a discussion with graphic artist Kathaleen Bartha, who told me about a project she became involved with called the 100 Days Project, I have developed a potential Artist in Residence concept called “50 Days of Design”.
The idea is to create an iterative design studio, in an otherwise vacant building for a fixed period of time, to produce and exhibit designs, materials, models and plans for potential use in architectural applications. The temporary studio space will be flexible, attractive and engaging. It will provide opportunities for landlords, developers, architects and the general public, to visit and find out about progress and plans for incorporation into buildings.
In addition to the 50 days of design carried out over 10 weeks for 5 days a week by the graphic artist(s) in residence, there will be a number of add-on events, such as (always popular) Pecha Kucha talks, forums, workshops – and potentially an ongoing building makeover using projection and site models.
There is potential for this an an idea because; Make/Shift Space would like to curate a variety of engaging activities within the central city, landlords want their properties occupied, architects and designers want to promote their businesses and Nelsonians want to live in a vibrant, community-friendly city.
There will need to be a comprehensive media/social media campaign to promote this so as many people as possible can learn about it and get on board for “50 Days of Design”.
Watch this space…
“Cities in transition need experiments and discovery more than they need scale and certainty” Marcus Westbury, Creating Cities
We need to talk about Space
To the class of AAD511 2019; aka people who need to hear about a plan to build a more attractive, vibrant, creative central city for Nelson residents and visitors.
FREE ADMISSION. Room M209, 1st Floor NMIT Library, Monday 17 June 1.15pm
Visionary UK property developers and investors u+i have supported a community arts space called Platform at Waterloo, London, enabling collaboration and creation between and with artists and larger organisations. Check out this video…
Rana Haddad (an architect and Assistant Professor at the American University of Beirut) and Pascal Hachem (a Beirut artist) were invited to New Zealand in April and May 2017 to participate in a project made possible through Wellington based public art programme, Letting Space. The Urban Dream Brokerage (UBD) was part of a medium-term project, run by Letting Space, to access spaces on a temporary basis for artists to work (and be visible) in the city and environs. A similar idea is currently being explored for Nelson.
Unsettled was the first international residency for Letting Space and UBD. It was performed in the streets at various locations around Wellington with a long assemblage of assorted fabrics made from used clothing – tracing missing flows of streams and histories buried under the city.
Communication Strategies:The Urban Dream Brokerage Website (in conjunction with the Letting Space website) is the foundation of the marketing mix for Unsettled and other projects under its umbrella. There is a Blog section, containing self-generated material. A Press area, containing links to newspaper articles and free to air TV news items, as well as audio interviews for public radio and news website video items. This appears to be a highly successful strategy for getting stories out, although the UBD is advantaged by having a wide variety of material to publicise. Under a Conversations tab, a series of podcasts are posted (through Sound Cloud), covering issues connected to the arts and art spaces.
Different target audiences have been well catered for in this website construction. There is information for Property Owners about the benefits of becoming involved in such a scheme and a tab for artists under Got an Idea, explaining how the arts scheme works and what is required for projects to be considered. Other digital strategies include a Facebook page (1,004 people like this), Twitter (273 Followers) and Instagram (not currently used, but many photographs that might have appeared on this channel could well be copied on the website within each project’s space).
The websites, Facebook and Twitter channels are used to publicise not just what is going on in the art projects themselves, but upcoming interactive events and public talks, both of which Unsettled became involved in.
Signage in the form of posters was also created for the Unsettled project informing casual passers-by about times and locations of the free public talks.
The associated Letting Space website is ongoing and also has a twitter account (at the time of writing it has 980 followers) and its Facebook has 1,272 members. Sponsorship Partners (Wellington Airport, Wellington City Council and Dunedin City Council) have a role to play in these events. Their social media networks create further opportunities for promotional channels.
While I was unable to find statistics for attendances for the Unsettled project in particular, the comprehensive social and mainstream (print, audio and video) media strategies employed by UBD and Letting Space, as well as the more traditional poster and person to person connections created by Haddad and Hachem, ensure there were the best chances possible created for a high level of awareness of, and engagement in, this project.
Artist Kathaleen Bartha and architect Richard Sellars have begun a collaborative enterprise, RSKB Studio, combining art and architecture to produce (in the first instance) an exhibition called “Line by Line” at the Quiet Dog Gallery in Nelson. The exhibition is a beautifully curated selection of work and well worth a visit – it runs until the 18th of May.
Some works were created by Richard and Kathaleen separately. Others, such as “The Bridge Triptych” (above), are collaborative. Richard explains that on this drypoint etched aluminium piece, they worked side by side, from either end, to meet in middle. They were able to give each other feedback as they worked.
There is an intriguing idea that sits behind this exhibition. It is the possibility of integrating this work into larger architectural projects. Kathaleen and Richard say they imagine works being incorporated into glass doors, or other building materials.
They are also aiming to reach further into the Nelson environs by working with other artists, designers and architects to fill some of Nelson’s empty shop fronts and use these as temporary exhibition spaces. This has exciting potential to enliven parts of the central city and further promote Nelson’s creative identity which I am very keen to play a role in, in the near future.