This is a made up brand for the sake of this project. The Bartender is a line of cocktail mixes for young adults aged 21-30 years old, who (obviously) love cocktails. It’s gender neutral, with a fun but sophisticated feel to it. The brand is inspired by the roaring 20s, and takes on a modern Art Deco look. The finished identity will be displayed on a box which holds the bottles and on bottle labels.
Below are two New Zealand cocktail mix brands. Both have a very different feel to what I plan my brand to have. They use different patterns and colours to differentiate each mix flavour, which I may do too.