I have decided to work with source images and text for the poster. I began by collecting images both from the film and also evocative images that picked up on textures, colours and potential scenery.
Scenery : LA, blue skies, palm trees, pink hazy sunsets
Textures: Flat colour, plaid, pool ripples, shine, lustre, plastic, cellophane, feathers, fluff
Images of characters from the film
Thumb nail sketches to explore with InDesign
A few different ideas to explore here.
Image 1. Repetition and colour + texture overload.
Thoughts on image 1.
Here i’m thinking about repetition, colour and texture. I’ve chosen a bright matte pink for the hero text, a bold saturated yellow as part of the background, an image of the lead character Cher who is wearing contrasting fabrics – shiny blue satin dress and feature boa, and then a iridescent lilac / purple abstract image which reminded me of cellophane – to support the idea of brand packaging / consumerism / newness / throw away culture.
There is ALOT going on. I am enjoying the colour scheme and repetition. I’ve stretched the text so far that it overlaps and joins covering the entire page.
Wondering how this would look if the image was showing through the text rather than the text sitting on top of the image. I will need to watch some tutorials to figure out how to do that!
Image 1.2. Inversing the image into text
My next attempt I needed to learn how to insert an image into text. I tried two options using this handy tutorial.
Thoughts on image 1.2.
I’m liking the direction of this one.
The colour of the underlay image works well.
I like that you can see the central characters, but they’re obscured just enough so that they feel out of reach / make you feel like you’re on the outside looking in.
I think the white calms down the busyness.
I will experiment with this further and try add the production company, tag line and cast details.
Thoughts on Image 1.3
I’ve been working my way through all the adobe InDesign beginners videos.
For the cast names, i have used 3 columns.
I’ve stuck with black font to be consistent with the Paramount logo.
I wonder if the text at the bottom feels too cramped, so will try a version with tag line at the top of the image.
Thoughts on image 1.4
This feels cleaner and more evenly spaced.
With the byline now at the top and away from the black logo I am curious to introduce colour into the text.
From here, I will experiment with different coloured backgrounds.
I will also try play around with further with the composition by moving around the text blocks.
I could also emphasise ‘whatever’ (a key phrase in the film) in the tag line, by italizing, or trying a different colour etc..
Image 2. Simple text and image.
Here I want to explore a more image based poster, less focused on text. I’m drawn to this palm based image, with the trees silhouetted against a dusky pink sky. I like the limited ‘dreamy’ palette and the strong lines of the trees, the image has an aspirational feel to it.
I start off with a simple sans serif font the same colour as the palms.
I like the effect of the reversed image. the palm lines dirrect the eye to the title and the flipped image supports the idea of being clueless.
Image 2.1 and 2.2 – Adding elements to the text and playing with shapes.
In image 2.1 I apply my learning from the adobe InDesign tutorial videos and add a shape for the text to sit on. I curve the edges to make it circular.
I play around with colour and land on yellow which I had earlier identified as a key colour for the film. To me, yellow references the lead character Cher’s blond hair and also her iconic yellow plaid matching ensemble.
With the yellow object selected, I access Effects in the properties panel, and i lower the opacity of the object so that the clouds lightly show through.
The composition is working for me, it feels balanced. I enjoy the blockyness of the yellow frame and the background image.
Could this include a tag line? are there any other alterations to try in the layout?
In Image 2.2 I apply the learning from my previous experiment, I create paths around the font and inlay a pink feathery image.
To help with readability of the cast line, I add a rectangle and place in the same pink feathery image as used in the font.
Although I’m enjoying the contrasting textures of the pink cloud and pink featured text, this one feels less harmonious and impactful.
Perhaps trying a different font or image underlay?
Images 2.3 and 2.4: Playing with shapes behind text – what if it looked like a number plate?
Going back to earlier ideas in my thumb nail sketches. Early into the film when the viewer is introduced to Cher, they learn about how terrible she is at driving. Still she has a fancy jeep and drives her friends down palm lined streets.
Here i’ve clear cut a californian number plate in photoshop.
I’ve used the pink fluff filled text.
Not sure if the clashing font colours are working for me.
I don’t like the size of the California next to the film title – it reads to me “California Clueless’ is the title. Perhaps if the California was replaced with the cast details, or tagline?
Building my own number plate this time.
I’ve used the curved edge rectangle and curved the edges slightly more so that it looks like a number plate. I have added a white stroke both to the shape and also the font.
I’ve edited the yellow to a more saturated mustard hue. I’ve left it totally opaque so that it appears very flat.
I’ve played around with a few different fonts trying to find something more reminiscent of a number plate. I’m using Franklin Gothic Book, a simple slim, tall sans serif font.
The content block in the bottom third is feeling heavy and clunky. Perhaps if it were shorter? I could try removing the Paramount logo.