PROMOTIONAL POSTER & FLYER FOR
A SPECIFIC REGION IN NEW ZEALAND
This is the first week of Project 2, where we will create a poster and flyer to promote a region of New Zealand.
I began by finding travel and tourism poster examples on Pinterest, here is my board.
Visual Analysis of 2 posters.
Illustrated map of Oregon by Portland-based creative studio Jolby.
More about the project here: https://jolby.com/project/patagonia/
The image depicts an illustration of the state of Oregon. On top of the mapped-out state sits simple illustrations of the key wonders of the area, surrounding each wonder are simple triangle trees, a flat line pattern and stylized flying birds. Each illustration is accompanied by a hand-drawn type, the same type is used in the poster heading and tagline.
The palette is limited to a warm khaki green, mustard, beige and white. The state shape is blocked in the khaki green colour, this is applied with a painterly brush bristled texture. The same colour and texture are applied to the poster heading ‘Oregon’.
I find this to be a playful poster, the colours make me think of nature, while the illustrative typeface and images show movement and provide a playful quirky feel.
The image has both sharp lines and curved lines and shapes, combined these create visual rhythm. The contrasting lines and shapes create a push and pull, for instance, the tree arrows pointing up with the yellow horizontal lines and the diagonal flying birds. This same energy is shown in the typeface, for example, the hard line in the steam of the R and the E, alongside the playful curve of the G and the N, both of which sit below the baseline. The tagline in contrast appears to sit on one line across the baseline but the tops of the letters have more movement and rise up.
Unknown artist – sourced from Pinterest. Pin links back to Portland Travel site – but I can’t find the artwork or artist.
Landscape orientated banner style poster, set on a graphic background of many small illustrations of scenes from the city of Portland. On the left-hand side of the image, there is a large hand-drawn type in white which pops against the colourful collage of images underneath, the text reads ‘Portland IS HAPPENING Now’. The text is split over three lines; the top and bottom lines are flowing with each letter linked to the next, the first letter of each of these words is capitalised and proportionately larger than the rest -either in height, like the P in Portland, or width, like the N in Now. The central line is smaller in height, and all capitalised, these letters appear more uniform and sandwich nicely between the outer words.
Throughout the image, there are small bits of text, either shown on iconic building sites or in speech bubbles linked to one of the characters in the background. An example of this is on the bottom left-hand corner of the image at the base of the letter P in Portland a speech bubble reads “It’s weird”.
The tagline of the poster is set on what appears to be a large sign hanging from a bridge, it reads in capitals “EAT DELICIOUS Food! DRINK CRAFT BEER! SHOP TAX-FREE’.
While very colourful, there is a limited palette being used here, with colours of a similar value. The colours shine against the white background.
The image is composed of two halves, the left hand of the image is more image dense with less background showing – this allows the heading to pop. The right-hand side of the image, while still busy, has a lot more white space visible. The bridge cuts through the central line of the right-hand side and directs the eye to the tagline.
While searching the Portland Tourism site, I came across another illustrator on site Subin Yang. Her work is really colourful and fun.