Research and Analysis
The beginning of my research started off by looking up different corporate businesses and organizations and getting used to how these identities can look. I got no inspiration from this and found that most of these businesses were huge brands or already have a good identity. I then researched some corporate identities that were rural to me, which fired up some more possibilities of identities.
The organization identity that I have chosen to rebrand is Golden Bay Museum. When thinking about this organization there is no strong visual identity that comes to mind, they also do not have a very clear logo. Which is why I want to rebrand this identity.
This museum organization provides research and education/entertainment services to the community, their mission is to preserve and interpret the history of Golden Bay. They also promote appreciation and enhanced understanding of Golden Bay’s cultural heritage for the enjoyment, education and enrichment of both the wider community and visitors. The Golden Bay Museum are very good at preserving Golden Bay history, researching for people and enhancing more knowledge of the history of Golden Bay to the community.
I researched some other museums that are located pretty close to the GB Museum, and one of their main competitors is Nelson Provincial Museum. These organizations are quite similarly represented mainly though their logo, which have both incorporated a symbol of a black coloured koru (shown below). I also learnt through research that both of these logos have been designed by the same person which explains the similarity. I would have to say overall that the identity of Nelson Provincial Museum is more updated and modern looking compared to the GB Museum which makes their identity more memorable, I also like how simple looking theirs looks. Another competition that GB Museum has is the Marlborough museum. Their logo is very simple as well with a sans serif front, when next to the Nelson museum they look very similar. I like how they designed the last “M” to create a heart shape.
I don’t think that GB Museum has a main target group, instead their target group is open and aimed at anyone of all age groups who wants to learn about the cultural heritage of Golden Bay.
The Golden Bay Museum is very unique as it is the only museum in Golden Bay, they also get to share the very special and unique story of how GB was the first place where there was European and Maori interaction. The message they should convey is that its their mission to preserve and interpret the history of Golden Bay.
The identity would be visible on websites, Facebook, signage and promotional material. The atmosphere that I will be aiming for is modern, with cultural aspects of Golden Bay.
Mood Board for Golden Bay Museum
Random Pairings Exercise
Overall I think this was a fun and helpful exercise. When I started this exercise I was stuck with ideas for my project, some of the word combinations I got didn’t trigger any ideas or concepts. Once I got a word connection that triggered any sort of idea, I was on a roll from there and more ideas kept on coming to mind. I think this exercise is a good way to get your creative mind flowing and then apply it to the work that you’re doing. In the end most of the ideas and concepts I came up with are very simple, but it is interesting to see how only two words can trigger any sort of idea.
Rough sketches and brainstorming for my Organization Identity
Here are some very rough and simple thumbnail sketches I have done for the Golden Bay Museum rebrand. I will continue to make more sketches and ideas as I am not very happy with them so far. Just getting any ideas I have so far onto paper.
GB Museum Design Focus
After doing some research about the GB Museum I found and wrote down some main focus words that represent the Museum and will help convey their message for the design. I thought that maybe doing this will spark some ideas for the identity.
- Preserve, interpret
- Appreciate, cultural heritage
- Education, enrichment
- Research, knowledge
- Entertainment, history
- Open target audience
Above are some of the fonts that I liked and saved for inspiration. As well as three different colour scheme ideas I came up with, I chose the first colour scheme based on the meaning behind the colours. Golden Bay Museum look after information about history and want to educate the community, I did some research and found that light blue or blue colours are known to represent education, so I want to try and use it in my design. Orange represents joy, creativity, fascination, freedom and encouragement, I think that these words represent the museum well. Orange is also a very bright colour which can stand out and be more recognizable. I also thought to add some natural colours to give it that history/old feel.
I then played around with the (square) logo design and came up with a few new looking ones, incorporating the hills of Golden Bay, but I wasn’t too sure If I was happy with how they came out, they looked a bit to crowded. I loved how the (M) looked by its self just with the hills and square shape but obviously I needed to show that is was called GOLDEN BAY museum. So I chose not to go with this design.