MonthJune 2022

Week 15: Reflection and feedback

Reflecting on my learning:

I love how independent this course is in a way, its part time so I was able to set aside my own times that I wanted to study. I had to make sure I was completely things on time and set aside enough time to be able to finish projects,

I really loved the colour aspect of this course. It was fun coming up with different colour schemes that had to represent a different identity. It made me happy when created a very aesthetic colour scheme which worked well. Even though it was slightly difficult for me to come up with copywriting ideas I did enjoy it. I found it interesting how a few words or stories can explain, identify and reach out to specific targets groups that you have designed for. I especially like coming up with ideas for short, happy and funny kinds of copy that put a lighthearted twist on identities. I also found it quite interesting learning the history of different fonts and where they came from, as well as making mood boards and finding the right aesthetic.

I had a reread of the concepts and idea generations PDF and it did make a slight bit more sense from when I first read it. The challenging part of generating ideas is coming up with a completely new idea from scratch, if there are no ideas flowing than it does become tricky for me. This is when the idea generating activities do come in handy. Trying to get my head around all the different tools on ai was sometimes a challenge. I would have an idea and wouldn’t be sure how to execute it on ai, it was then hard to find tutorials because I didn’t really know what I was lookin for.

I have learned a lot of new skills and techniques throughout this whole course from beginning to end and I intend to keep practicing and perfecting these skills in the future to become the best designer I can. I began this course with no knowledge of how to use Illustrator, I can now say that I have learned and can create a visual identity from beginning to end on Illustrator. I learnt how to create a style guide for an identity which will be very useful for the future if I ever have a client who wants a new visual identity.

Week 15- Preparing my files for print

When preparing my fonts for print they were all okay and active. I didn’t need to change them because they were already preloaded in the system. When preparing for print I found the process a little more challenging. I did have to change RGB to CMYK this part was straightforward and not very difficult. I managed to set the bleed for each of artboards, (the red lines?). I did have some background colours that stretched all the way out to the borders edge, which meant I had to add 3mm to each side, I wasn’t really sure about this and didn’t know how to make sure the all the distances were actually 3mm? I also had to move a few pieces of text away from the trim line that were too close.

Overall my experience with this was more of challenge than straightforward, I think with more practice it will become very simple.

Week 13 Copywriting for Moosies

The tone of voice I have in mind for the Moosises packaging is, friendly, tasteful, informal, natural, youthful, and happy. As well as being reassuring in a healthy sort of way, that says this product is 100% healthier than other dairy products.

Simple and fun advertising that will stand out to and draw in kids attention to the product.

Ideas for copy:

  1. Go with the brands original copy/slogan which is, Cool. Dairy. Simple. I think that this is quite clever, the product its self is simple with only a few ingredients, and the more minimalist packaging.
  2. For the packaging have short and simple facts about the product like, 100% for kiwis, 100% creamy NZ milk, natural flavors made from natural products.
  3. To make the packaging fun and stand out to kids, I could create some puns that relate to each of the flavors.

Slogan Ideas:

  1. Simply wholesome
  2. Cool. Dairy. Simple.
  3. On the go people love on the go snacks
  4. Just like ice-cream, only healthier
  5. Be apart of the cream team

For each of the five different flavors of Moosies I could create and have a different and creative name for each individual Moosies sachet.

  1. Chocolate: Chocolicious, Chocolate rush.
  2. Strawberry: strawberry pop, strawberry station,
  3. Banana: I’m bananas for you.
  4. Lime: Exciting citrus, lime burst.
  5. Blueberry: Blue Moon

I think I achieved some potential types of copy ideas for my packaging and brand.