Molly's Development

Thumbnails #2

February 28, 2020 by mollyparker

I think I have come up with the logo designs that I want to further develop. I have attached two more pages of thumbnails below.

I really like the way the circular logos have come out. I like the fact that it’s simple but its also unique. I can put the type underneath, over the top or into the actual logo using negative space or a different colour.

I like the fact that if you wanted to you could change the layout of the text to give the logo a different look but still keep the over all logo the same. I wanted to try and write out the whole ‘Taihape Veterinary Services Ltd.’ in different fonts, but I think that will be better off being done on illustrator.

I tried joining the letters vertically instead of horizontally but I think overall I like the way stacking the letters vertically looks better.

I am going to look into colour pallets and also typography next hopefully.

Preparing for print

June 18, 2020 by mollyparker

I found this activity quite easy as this is what I do at work everyday.

We will typically ask for our clients to provide 5mm minimum of bleed on their artwork before we are able to print and we will ask that they remove any crop marks as we will add those onto the document when printing. We will also ask that they provide us with a 4mm border of clear space around any artwork/file so that the trimming process is made easier and none of the important information if trimmed off.

When saving the file as a pdf we will go down to marks and bleed and adjust the bleed from the document settings, which is 0mm to 5mm to all sides of the document. If the background it just plain white then the bleed isn’t compulsory as we can just add a gutter which spreads the artwork apart, leaving a clear white edge, but bleed is always appreciated (:

Bleed is very important to include as without it, part of the document/ artwork could be cut off and it could be some of the most important information.

Peer Feedback

June 12, 2020 by mollyparker

I have posted this logo design to the forum as I wasn’t too sure how I could improve it more but I definitely wanted some advice on how to make it less cluttered.

I was given the advice to make the lines of the plants thinner to give it a more hand drawn look and to make the stroke of the type thicker to make it stand out more.

I definitely think that this makes the logo look a lot less cluttered and makes the logo look a lot better. I think that when this logo is printed onto a uniform it will make it stand out a lot more. I really like the way the thin lines look on with the plant. I think that it makes the logo look less cluttered and makes it look a lot more delicate. I think that this adds to the natural tone of the business.

Logo Development

June 10, 2020 by mollyparker

I have just been trying to see if I can find any last minute good ideas for logo development but I think that what I have come up with is probably the best. The flower ‘N’ doesn’t read across well and can look busy when next to a plain text and the plain text on the right looks too boring and doesn’t stand out. It definitely has the right vibe with the handwritten aspect but it is just boring.

Copy writing

June 6, 2020 by mollyparker

I found this weeks task quite difficult as I found it hard to understand what the actual activity was. I decided to go with a simple text below the logo which would be used on any piece of advertising material. It tells the ready the aim of the business and how the business will help them. “We only stock the best products for your garden, so your garden will thrive”, this copy has a very uplifting and happy tone to it. It is also very professional because it is simple and tells them exactly what the brand is aiming to do. I have chosen to use my favourite logo design to display this copy, but I am still making adjustments to my logo design.

I have attached two options of how this could be used. I would prefer to have the business cards be on a brown card stock, similar to the paper bag, which will go along with the natural theme that the business has. (I have just used my name as an example for this business card)