Waldo Trommler Paints uses different bright colours and bold lettering to make their products stand out.
Reynolds and Reyner design is very effective because it is unique and eyecatching compared to other paint brands. Different paint brands will use neutral colours with simple lettering, but they all look the same. Reynolds and Reyner have used different bright colours to make each of their products stand out. They have used a bright bold san serif font without any contrast which makes it easy to distinguish each of their products. I feel like the Waldo Trommler Paint products have a 90’s-80’s feel to them because of the use of colours. By using their design method they are able to change the design, ie the colour and layout, but the viewer will still know that it is a Waldo Trommler Paints product.
The use of colour and font makes the brand seem very fun and relaxed. I think that this design method is very effective because it is bound to catch everyones attention in amongst the other beige paint cans.