At Naturable we sell plants and give solid and helpful advice to anyone that needs it. We pride ourselves on being approachable and down to earth. We always come up with innovative solutions to help out clients and their plants. We never use anything that will eventually end up in the landfill. We will always use compostable equipment and packaging to care and pack our plants. Our customers come into our store or phone and email us if that is more convenient for them. We give over the phone advice is one of our customers is unable to get into the store, we will also be able to arrange deliveries if our customers aren’t able to come into the shop.
There aren’t any close garden shops around us, but there are a lot of different garden shops around New Zealand but I want us to be at the forefront of peoples minds when they need help and products for their gardens, the start of this is having an eye-catching logo that stands out in the sea of boring logos. Because we are the only garden shop in our area it is very convenient for our customers to come and get great service and great products. Our employees strive to give the best and friendliest service, our employees are very approachable and are easy to talk to. As we grow as a business we would like to expand and include a lot more deliveries and maybe even a cafe onto our business. We want out store to be very homey and welcoming for out customers and we would like out logo to display this.
We are trying to target the older generation, 50-80 as they are the main group that still enjoys gardening. We do have some younger customers but it is mainly between that age group. They are looking for something to keep their plants alive and some advice to help them along the way. We want out logo to be distinguishable from far away and with our target group being older we want the logo to be clear to them. We want to place our logo onto our website, along the top banner and we also want it to be seen on our social media so it needs to be distinguishable when the logo is small.
Our business isn’t gaining enough reoccurring customers. Our customers will call us or email us with their problems but we aren’t able to get them into out store as much as we would like.
We started the business because we are very passionate about keeping the earth clean and doing our bit to reduce the amount of waste being used. When we started out own garden we wished that there was somewhere on the market that was patient with telling us how we could help our plants. We did a lot of research and we have found the best techniques and we are able to explain these to our customers.
Timeframe: We would preferably like our logo to be completed by spring as that is when a lot of people have time to go outside and tend to their garden. Spring is also the best time to start a garden its when all of the flowers are blooming and the fruit is ripening.
Budget: We would like to spend a maximum of $2000 on the design of out logo