I have started to sketch out some of the ideas I have had. I think that this is always a good way to start of the sketching process as it helps you to come up with different logo combinations.
I started by looking at the letters and different ways that I could lay out ‘Naturable’. I like the idea of splitting the text and having a big ‘N’ but I don’t think it will be as readable and it will be a bit harder to understand. I also like the idea of having the ‘N stand out with a blocky handwritten font and then the rest of it in a handwritten cursive.
I then sketched ideas that came along with the name, like flowers and plants, leaves and tools that are used in the garden, I also think that I could add a bag of potting mix or soil into the graph, but I have just thought about this now.
I then started to combine the ideas. I really like the idea of the text being sat on the grass or soil, with a spade or plant next to it. I think that this could really make the logo stand out.
What I have to remember is I want this logo to look natural and handmade so I can go overboard with the additions to the type and if I do have additions I have to make them look hand drawn to go along with the homey type vibe that we are going for.