I have just done a few more thumbnail sketches, just to see what kind of style I would like to go with and I much prefer a simple straight font without any contrasts between strokes as it keeps the business looking professional but not corporate. I also like incorporating the circles into my design as it can resemble the world which is what this business is focused on saving.
I really like the pencil sketches as it definitely has the look that I am going for. I really like the top design with the flower and the ‘naturable’ arching around it. I also like the one beside that with the flowers either side of the name. I am going to develop a few of these further on illustrator and I will then decide which one I think best reflect the brand.