Unicorns and unicorn babies
Sounds like something my nearly four-year-old daughter would get excited about – however, these creatures are the lifeblood of entrepreneur Larry Kim. Kims “unicorns” are metaphors for outstanding entrepreneurs and startups and almost every post he writes on all platforms (he appears on Medium, Facebook and Linkedin) includes at least one reference to them, whether it be through funny graphics or a tagline like “Be a unicorn in a sea of donkeys”. This has become very much his personal branding, whereas his business ventures have their own very strong branding to boot.
About Larry Kim
On a slightly more serious note, Kim is one incredibly smart individual. He is the creator and CEO of Mobile Monkey ( a Facebook Messenger marketing tool), the founder of Wordstream (an AdWords marketing tool which he sold to Gannet for $150 million US), a content developer for CNBC, a columnist for INC magazine, a partner and guest blogger at Hubspot and Mediums 8th most popular contributor. Kims articles specialize in entrepreneurship, startups, marketing and advertising.
In terms of advertising and campaigns – Larry Kim is a master. He is so well known as the creator of such effective marketing tools and articles that his work and reviews speak for him. Kim has no personal website but in terms of SEO, he is well covered with his profile at WordStream being the first in the list of results. Twitter, Medium, Linkedin, Instagram and Facebook all follow – as you would expect from a man with such a strong marketing background.
Larry Kims’ articles are extremely valuable if you are looking for business, marketing or motivational advice and he posts readable, user-friendly articles very regularly (sometimes twice a day). You can’t fault his strategy – after all, he is a unicorn!
To know more about Larry Kim, and to check out his articles click here.