AAD529 Sam Smith Week 15


In my current job I coordinate the print and install for all static artwork throughout certain airports
in both Australia and New Zealand. I took this course to help give me a better understanding of
formats/colours/bleed etc.
I have really enjoyed this course! It has given me a better understanding of getting a file print ready,
as well as how the public view certain elements within a design. I have already been using what I
have learnt and will continue to do so!
The part I enjoyed the most about the course was looking at different brain storming techniques! I
had never thought of doing thumbnails sketches, and found this a really great tool and really helpful
at getting the creative juices flowing! I now use this technique when drawing everything, such a
great tool to have.
I also really enjoyed looking at the tourism posters from all over the world and how the techniques
had changed in these over time.
I really like learning new skills and facts about things I didn’t know before and found this course
great for that too. I really liked learning about font, kerning, serif and sans serif, I found it all
fascinating. Especially considering font is something we see every day every where, yet never really
give much thought to how it was created or really how far its come!
I would recommend this course to anyone who works in this field, or wants to expand their
knowledge on the subject, actually even if you have no idea I would recommend!

AAD529 Sam Smith Week 14

This week we looked at exporting our files for print.

I found this process straight forward once i could figure out how to find all of the settings (im using Photoshop for my designs). I added bleed to the image and found this really helpful as we use bleed alot with my work so it was great to get a better understanding of this and to be able to do it myself.

All of my text and images stayed right where they should after i exported as a high quality print ready PDF. Im overall happy with the process, but think i might do a bit more research into this as well.

AAD529 Sam Smith Week 13 Copywriting

I am doing my non-profit posters for Heart Foundation NZ.

When thinking of what copy I wanted to use, I wanted to use something that triggered something in people, that made them want to help.

The tone of voice I chose to go for was alarming, and informative. I didn’t want people to be disgusted with what they saw or read, but I wanted them to be shocked, and almost in disbelief around the fact around heart disease in New Zealand.

I am doing two different posters and have chosen to have the words below;

Poster 1:
Every 90 minutes a life is lost to Heart Disease
Help us help them
Donate now

This copywriting is informative as it states the fact that someone dies every 90 minutes from heart disease, and its also alarming, as this fact isn’t taken lightly.

Poster 2:
1 in 20 people are living with heart disease
Help us help them
Donate now

This copywriting is also informative as it states the fact that someone dies every 90 minutes from heart disease and is also alarming.

AAD529 Sam Smith Week 12

Sustainability and Ethics in Design

I believe all designers should have a sense of responsibility to the environment, after all they are part of the population, and everyone should be doing their part. In the case of sustainability, I think when they can, designers should ensure the materials they intend to print on are of good quality and as environmentally friendly as possible. This may not always be manageable due to designs being submitted digitally, but a recommendation of a printer who used water-based dyes for example, would go a long way to helping other businesses get on the same track.

It may be a bit harder for designers to stick to their morals if they work for a large company who take on designing a campaign for a company that may be deemed unsustainable or ethically questionable (tobacco companies, palm oil companies etc). While the designer may have to work on the project for fear of losing their job if they refuse, they should always try to stick to their morals and ethics at the same time. This could be done by what I have said above, suggest a sustainable printer, or offer some ideas for helping them lower their impact on the environment. Chances are if a designer is concerned about ethics and sustainability, they probably wouldn’t work for a company that offers their services to questionable companies anyway.

I don’t think it is solely the designer’s responsibility to argue with a company that doesn’t think of the environment, but it can never hurt to offer ideas or suggestions that can work for both the company, and the environment.

In my current position we work with Textiles Alive. They designed and created some static frames for our advertising, and they also print the fabric that fills them. They are a great company to deal with, and very excitedly announced to us that their fabric prints are moving to a new fabric which is made from recycled plastic bottles. They already use water-based dyes, avoid excess water and paper waste, donate any reusable by-product to schools, early childhood learning centers and other interest groups (Girl Guides), and use local businesses for anything they can’t do themselves. Of course, if someone local cannot do it, it will be sourced from overseas. But this is only done after research into the other business to ensure their ethics align. Textiles Alive are the type of business designers should work with and recommend to others. As they are always proactively looking for further ways to improve their sustainability and impact on the environment.


AAD529 Sam Smith Week 8

This week i am trying to finalise which poster design i want to continue developing. I like both designs, and am still a little bit stuck as too which one is the best one to continue with!

I think at this stage i am going to try finish both, and then submit for pear review at the end 🙂

We also did the random pairings exercise, i ended up with Duck and Clock 🙂

AAD529 Sam Smith Week 7

This week we looked at editing photos in photoshop. I opted for a very simple edit.

My original photo above is of the beautiful model Blue, sitting among the grass on a hot summer’s day. The photo is a little bit dull, but she makes it work. I took this photo on my phone, the original size is 64cm W x 142cm H.

My after photo is below. I have used the editing options levels and equalize. This made the photo brighter and sharper while not editing anything out of the photo itself.

I found there was heaps of options to change the photo, but I prefer the ones that enhance the photo without turning it into a photo illustration. Although I am still excited to make a photo illustration as well!

AAD529 Sam Smith Week 6

The Grossglockner
Poster by Eduard von Handel-Mazetti

The visual elements strongly represented in this poster are the pickaxe and the mountains behind. This gives an impression of being on top of the mountain, as well as seeing it from afar. The emphasis is placed on the pickaxe, with your eye then drawn to the background.

Your eye is first drawn to the pickaxe as its in the forefront. The size of this along with the size of the mountain in the background are to show the sheer size of the Grossglockner. This is a great use of proportion.

The poster is predominantly blue and white to show the sky and the snow on the mountains. This creates a softer feeling to the poster. Brown is also used for a good portion of the poster to show you stood on the mountain with your pickaxe in the ground. The brown of the dirt looks a lot sharper and creates a rugged feel.

The font used is very fitting for a German poster. Its simple yet has a slight flare to it. The size of the font makes the font stand out and be easy legible.

The whole poster shows a great rule of thirds.

Franz Josef Glacier
Poster by H L Young Ltd

Your eye is drawn to the Hotel with its bright red roof, you then work through the poster to the trees Infront, then the mountains, then the glacier and then the text up the top, then bottom.

The green used in the poster really pops and shows a sense of nativity. It also works really well with the white of the snow.

The trees and greenery are soft while the mountains and the snow are sharp. The contrast between these two show an inviting place to stay, while being so close to the rugged side of nature.

The rule of thirds is also used in this poster, with the entrance to the hotel and the hotel being in the bottom third, the mountains and glacier in the middle, and the sky and main text in the top third.

The font used is a mix of sans serif and italics sans serif. The font used for “Frans Josef” has snow added to tie the snow in. This gives a cold feeling.

The text down the bottom iterates how close you can get to the glacier while staying in the hotel.