AAD529 Sam Smith Week 13 Copywriting

I am doing my non-profit posters for Heart Foundation NZ.

When thinking of what copy I wanted to use, I wanted to use something that triggered something in people, that made them want to help.

The tone of voice I chose to go for was alarming, and informative. I didn’t want people to be disgusted with what they saw or read, but I wanted them to be shocked, and almost in disbelief around the fact around heart disease in New Zealand.

I am doing two different posters and have chosen to have the words below;

Poster 1:
Every 90 minutes a life is lost to Heart Disease
Help us help them
Donate now

This copywriting is informative as it states the fact that someone dies every 90 minutes from heart disease, and its also alarming, as this fact isn’t taken lightly.

Poster 2:
1 in 20 people are living with heart disease
Help us help them
Donate now

This copywriting is also informative as it states the fact that someone dies every 90 minutes from heart disease and is also alarming.

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