What is it that this business does?
Grows and sells various plants
What are they good at?
Their customer service and providing a range of plants
What service do they offer?
in store, click and collect, gift wrapping and gardening advice
What makes them unique?
Its owned by a couple for the last 30 years
Who is their target group?
What message should the identity convey (if any)?
No particular message
What atmosphere are you aiming for (stylish, playful, formal, sophisticated etc.)?
stylish and playful, similar to their current identity
Where will the identity be visible?
On their website, business cards, at the address of the retail nursery on their sign
Right down the road is another local plant retailer. This business’s won’t influence the identity I’m going to develop because it has a completely different style.