santanah29

Identity Two

What is it that this business does?

Grows and sells various plants

What are they good at?

Their customer service and providing a range of plants

What service do they offer?

in store, click and collect, gift wrapping and gardening advice

What makes them unique?

Its owned by a couple for the last 30 years

Who is their target group?

Landscapers/gardeners, locals

What message should the identity convey (if any)?

No particular message

What atmosphere are you aiming for (stylish, playful, formal, sophisticated etc.)?

stylish and playful, similar to their current identity

Where will the identity be visible?

On their website, business cards, at the address of the retail nursery on their sign

Competition

Right down the road is another local plant retailer. This business’s won’t influence the identity I’m going to develop because it has a completely different style.

I honestly rarely use Illustrator and basically work in photoshop so this was odd but eye-opening for me. I don’t see myself using this in the future but it was fun.

I enjoyed doing the live traced I decided to do another one. I went through my old photos I took with my phone. and chose this one below

I found this one so much better than my first tracings. I made a few more than I did with the orange image. The best outcomes are the sixteen and three colour traces. Low fidelity looks similar to sixteen colours but its more detailed than the colour live trace, I feel the sixteen colours looks like it’d be in a detailed cartoon movie. Sketched art turned out so similar I think identical to the default trace.

Original photo from https://unsplash.com/s/photos/contrast

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I feel my tracing went well, it was fun waiting to see the outcomes created. The vector images I think aren’t very different from each other but they do have differences.

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I’ve chosen visual hierarchy, I thought of choosing the rule of thirds, but I want to learn something not just write about something I know, that’s boring. Visual Hierarchy is the principle of arranging elements to show their order of importance. Designers, artists and publishers’ structure visual characteristics so viewers can understand the information easily. Hierarchy helps make a layout or image clear, straightforward and easier to take in. Most design hierarchy on the web came from print-based design, such as newspaper layouts. Visual Hierarchy is used to rank design elements and influence the order you want your viewers to see them. By using principles like contrast, scale, balance and, more, each will appear in its rightful place and help the most important elements stand out.

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The history of visual hierarchy isn’t very old at all, I found it so hard to learn and write about. Wikipedia says, “an early 20th-century German theory proposes that the human brain has innate organizing tendencies that “structure individual elements, shapes or forms into a coherent, organized whole,” especially when processing visual information.”