Pringles, a crispy chip brand, first discovered in 1967 by Alexander Liepa an American researcher, William Procter and James Gamble who founded the “Procter & Gamble” consumer goods corporation company. The very first logo features a man’s head with parted black hair, eyes, eyebrows and a bushy black moustache. This was present from 1967 through to 1986, which was then modified, and a mouth was added.
The Pringles logo has always featured the Mr Pringle. Consumers tasted Pringles for the first time Procter & Gamble designed and came up with a name and a logo for it. The company discovered the idea from the Cincinnati telephone book in Ohio, US state. There was “Pringle Avenue” in one of the towns, and the word “Pringle” seemed like a great idea to them. The created wanted customers to understand the meaning of this Pringles symbol, that Pringles are potato crisps and it is as basic as that. it took several years for the Pringles recipe and taste to improve. Initially in only 1868, the company introduced potatoes to the North American market. Interestingly they don’t look like your classic potato chip and that’s because it is not. Pringles contain only 40% of normal potatoes, the rest of the ingredients contain wheat flour and starch, mixed with vegetable oil and emulsions.
Mr. Pringles’ rosy cheeks and mouth was removed in the late 1900s this was a big change to the face before they drastically removed the eyebrows gave him a new haircut and a bow tie in 2002. As you see there are many elements to this logo and not too many can pull this off. I wouldn’t say I like the logo because what does a man have to do with potato snacks, but somehow it just fits, and is worldwide recognized. I think it’s cool that it wasn’t specifically planned out or they didn’t think too hard about the name for this brand. There is one more novelty in the emblem that was created in 2009 which is a chip used to dot the letter “i”. The Pringles logo palette consists of over 3 colors but the red and yellow in the logo attracts attention and keeps its been kept ever since.
References
https://prezi.com/qtgu9bhtofyd/pringles-logo-history/?fallback=1
